Adobe adds Luma, Runway, Marey AI video to Firefly Boards; AR glasses surge as VR slides; Neon pays for call audio; Meta scans rooms, Apple expands Vision Pro films

AI Video Lands In Adobe, AR Glasses Heat Up, And XR Opens New Doors: What Sales Teams Need To Act On Now

Budgets are shifting toward AI-driven content and immersive experiences. Here's the signal you can use in your outreach, pricing, and packaging this quarter.

Adobe adds generative video to Firefly Boards

Adobe integrated Luma AI's Ray3, Runway's Aleph, and Moonvalley's Marey into Firefly Boards, turning moodboards into rapid video concepting. Access requires a Firefly premium plan or Creative Cloud with generative credits. Plans start at $9.99/month for 2,000 credits, but video is credit-intensive, so lower tiers may only cover a handful of short clips. New tools include Describe Image, visual presets, and in-image text editing.

• Sales move: Pitch faster creative iteration for marketing and content teams. Position credits as a variable cost that aligns with campaign volume.
• Objection prep: Calculate clip counts per tier. Offer pilots with a credit forecast and upgrade path.

AR smart glasses rise while VR softens

Counterpoint Research reports VR headset shipments fell 14% YoY in H1 2025, with Meta holding ~80% share despite declines. AR smart glasses climbed 50% YoY: birdbath-style made up 78% of shipments; waveguide captured 17% and is set to grow with products like Meta's upcoming Ray-Ban Display. Forecast: 69% CAGR for AR smart glasses through 2027 as big tech expands use cases.

• Sales move: Build an AR partner motion now (demos, retail visualization, field service). Aim for multi-device pilots tied to 2026 refresh cycles.
• Proof point: Reference independent data in outreach. Counterpoint Research

Neon pays for phone-call recordings-legal minefield ahead

Neon hit No. 2 on the App Store's Social chart by paying users up to $30/day to record calls and sell the audio to AI firms. It records only the user's side unless both parties use the app, but many U.S. states require all-party consent. Its terms grant broad, irrevocable rights to distribute and sell recordings.

• Sales move: Flag compliance risk in enterprise deals. Recommend policy updates and app blocks on corporate devices.
• Contract tip: Add clauses covering AI data use, consent, and third-party training restrictions.

Meta's Hyperspace turns interiors into VR-ready 3D scans

Quest 3 and 3S users (18+) can scan real-world interiors in minutes and generate 3D digital replicas. The beta doesn't support outdoor spaces yet, and pricing/monetization isn't disclosed. Early examples focus on celebrity living rooms and styled interiors.

• Sales move: Pitch virtual showrooms, retail planograms, and real estate previews. Bundle scanning with content services to create a recurring package.

Apple doubles down on Vision Pro content

New "immersive films" are arriving from MotoGP, Red Bull, BBC, CNN, HYBE, CANAL+, and Apple. Available now: a new Apple Immersive episode and Tour De Force, a MotoGP documentary with CANAL+. Coming soon: Red Bull freeskiing, a BBC Proms concert in VR, and wildlife/climate documentaries.

• Sales move: Use experiential content to sell premium bundles, sponsorships, and executive demos. Tie pilots to events and product launches.

Leonardo.Ai launches $50K microgrants for creatives

The Leonardo Imagination Fund will back five projects across film, fashion, art, architecture, and design, with one grant reserved for an Australian creator. Judges include Alex Proyas, Michael Dobell, and Shelby Ward. Applications are open; winners will be announced later this year.

• Sales move: Co-develop grant-backed case studies with clients. Great door-opener for agencies and studios testing AI pipelines.

Studios and model claims: read the fine print

According to The Wrap, Lionsgate doesn't have enough data for Runway to create a proprietary model despite broad collaboration claims.

• Sales move: Add model provenance and training-data rights to your RFP checklist. Bake audit language into MSAs.

Creator momentum: fast-turn video as a sales asset

Echo Hunter and prequel Echo Hunter: A Memory Too Far dropped on YouTube and Escape AI, with a sold-out premiere in Los Angeles. Creator Kavan Cardoza (Kavan the Kid) partnered with Kling AI and co-founded Phantom X. Dusan Simic produced a Gorillaz-style series using music made with Suno AI, and created a four-minute video in a day.

• Sales move: Pitch rapid prototyping for campaigns: mood-to-video in 24-48 hours for testing hooks, visuals, and offers.

Listen for market signals

The AI/XR Podcast features Paul Travers, founder and CEO of Vuzix, with distribution on Spotify, iTunes, and YouTube. Useful for pipeline intel on AR deployments and enterprise adoption.

Quick action checklist for sales leaders

• Update pricing calculators to include generative credits and expected video clip counts per tier.
• Stand up an AR smart glasses playbook (use cases, ROI benchmarks, and 90-day pilot plans).
• Tighten legal: consent policies, AI data-use clauses, vendor DPAs, and model provenance requirements.
• Prototype a virtual showroom using Hyperspace scans and test conversion lift against standard demos.
• Align with content partners for Vision Pro activations and event-based sponsorships.
• Upskill reps on prompt patterns and AI video workflows. Browse practical learning paths by role at Complete AI Training.
• Compare video tools your clients ask about with this short list: AI tools for generative video.