Adobe Unveils AI Agents to Identify Decision Makers and Accelerate B2B Deals

Adobe launches AI agents for B2B marketing and sales

Adobe announced a suite of AI agents for B2B teams, built to cut friction across long buying cycles by helping sellers and marketers find the right stakeholders, keep them engaged, and move deals forward.

The agents run inside Adobe's enterprise applications and work together through the Adobe Experience Platform Agent Orchestrator, coordinating tasks across sales and marketing to support customer experience operations.

Why this matters for marketing and sales leaders

• Shorten the time it takes to pinpoint decision makers inside complex accounts.
• Automate cross-channel campaigns while keeping outreach relevant to each role.
• Make analytics self-serve so more teammates can ask questions and act on data.
• Spot drop-off points in buying processes and fix them with targeted experiments.

Cisco among early users

Cisco has been piloting Adobe's B2B agents across sales and marketing. The company reports faster cycles by identifying key decision makers sooner and coordinating compelling cross-channel programs, which increases account engagement and speeds deal closure.

What's available now

• Audience Agent: Analyzes structured and unstructured data-CRM records and web content included-to identify buying-group personas and recommend members for high-value groups.
• Campaign orchestration agent: Builds and manages programs across email, web, and mobile. It finds points of drop-off in the buying process and recommends improvements.
• Data Insights Agent: Provides a conversational interface to query cross-channel data so non-analysts can pull insights and share them with the team.

Coming soon

• Account Qualification Agent: Evaluates budget, authority, need, and timeline (BANT) to estimate sales potential. It also delivers concise account summaries to BDRs to speed early outreach.
• Brand Concierge: An AI-first application for personalized browsing, featuring a Product Advisor Agent that guides product discovery and lets teams book meetings with prospects. It supports text, voice, and images.

How teams can put this to work now

• Connect CRM, web analytics, and content sources so agents have complete, compliant context.
• Define your ICP and buying-group templates (economic buyer, technical evaluator, end user, champion).
• Map role-based sequences across email, web, and mobile with clear guardrails and approvals.
• Use drop-off diagnostics to test offers, timing, and channels-measure lift, keep what works.
• Enable your team: create prompt libraries for sales and marketing, and standardize how insights become actions.

For product details and enterprise deployment options, see Adobe Experience Cloud here.

If you want structured upskilling for your team, explore the AI Certification for Marketing Specialists at Complete AI Training.