Affle posts 20% revenue growth as AI-driven advertising expands
Affle 3i, an advertising technology company, reported 20.3% quarterly revenue growth to ₹724.4 crore in the quarter ended March 31, driven by continued demand for its performance-based advertising model.
The Gurgaon-based company's earnings before interest, taxes, depreciation and amortization rose 20.3% to ₹161.2 crore, while net profit climbed 16% to ₹119.5 crore. Full-year revenue grew 19.5% to ₹2,709.3 crore.
Affle's core business centers on a cost-per-converted-user (CPCU) model that charges marketers based on measurable consumer actions rather than impressions or clicks. The company delivered 45.6 crore converted users across the full year.
What's driving growth
Marketers are shifting budgets toward measurable, AI-assisted platforms as they seek tighter ties between spending and customer acquisition. Affle's results reflect this broader industry shift toward performance-based advertising.
The company achieved 13 consecutive quarters of sequential growth. Affle expanded its internal AI initiatives during the year, launching OpticksAI and Niko, described as proprietary AI-agent capabilities designed to improve operational efficiency.
The numbers
- Full-year EBITDA rose 26.3% to ₹610.1 crore
- EBITDA margins expanded to 22.5% from 21.3% year-over-year
- Net profit for the year increased 19.1% to ₹454.9 crore
- Quarterly converted users totaled 12 crore
Affle operates across India, emerging markets, and developed economies. The company is listed on both the National Stock Exchange and the Bombay Stock Exchange.
For marketing professionals evaluating AI-driven advertising platforms, understanding how performance-based models work is increasingly essential. AI for Marketing resources can help teams assess these tools and their applications. Marketing managers specifically may benefit from the AI Learning Path for Marketing Managers, which covers AI-powered campaign optimization and consumer targeting strategies.
Your membership also unlocks:
