AGCO Tech Day 2025 Puts AI and Autonomy to Work Across Mixed Fleets to Boost Farmer Profitability

AGCO Tech Day 2025: AI, Autonomy and Mixed-Fleet Precision Ag Built for Profitability

AGCO's Tech Day in Markt Indersdorf, Germany (Sept 30-Oct 1) puts one message in front of growers: make every pass count. The focus is clear-AI, autonomy and mixed-fleet compatibility that lift yields, cut inputs and simplify operations.

For sellers, this is a strong story: retrofit-first entry points, cross-brand integrations, and a roadmap that de-risks adoption. The company's goal-$2B in precision ag sales by 2029 and autonomous solutions across the full crop cycle by 2030-signals sustained investment and market pull.

Why this matters for sales teams

• Mixed-fleet expansion: Retrofit kits and OEM-fit options let you sell into any color and any vintage, expanding total addressable market.
• Clear ROI drivers: Efficiency gains, chemical reductions up to 70% in targeted spraying, and reduced labor dependence are easy to quantify.
• Land-and-expand motion: Start with a retrofit, stack platform software, then automate key passes-natural pathway for cross-sell and upsell.
• Availability now: Most solutions are shipping or near-term, with dealer support through Fendt®, Massey Ferguson®, Valtra®, Precision Planting® and PTx™.

Product highlights to pitch

• Farm Office: PTx FarmENGAGE-launched in August-is positioned as the ag industry's only digital platform managing an entire operation across multiple brands. Ideal for multi-brand fleets and mixed data environments.
• Autonomous tillage and fertilization: PTx Trimble's Outrun technology runs on Fendt 900 Vario tractors and as a retrofit for competitive equipment. Targets labor gaps, boosts consistency, and sets the stage for full-cycle autonomy by 2030.
• Harvest automation: IDEALharvest, HarvestPlus, TI Headland Turn Assist, IDEALdrive and Task Doc Pro use sensors and AI-driven control to simplify setup, reduce operator load and protect grain quality.
• Weed control: SymphonyVision (AI-based targeted spraying) can reduce chemical usage up to 70% by distinguishing weeds from crops. RowPilot adds AI-guided mechanical weeding to minimize crop damage.
• Automated planting stack: 20|20 SeedSense, vSet, vDrive, SpeedTube, WaveVision and DeltaForce improve seed placement, depth control and real-time correction-removing guesswork from the highest-impact pass.

Who to target

• Growers with mixed fleets and aging equipment who want ROI without replacing tractors or implements.
• Operations facing labor shortages, especially during tillage, fertilization and harvest windows.
• High-input-cost regions where chemical reduction and precision application change margins.
• Custom operators needing consistent results across varied fields and equipment.
• OEMs and dealers seeking factory-fit precision options to accelerate adoption.

Talk tracks and proof points

• Interoperability: PTx solutions integrate across brands and vintages-retrofit, OEM-fit, or direct on Fendt, Massey Ferguson and Valtra.
• Immediate productivity: Automation in harvest and headlands reduces fatigue and errors; autonomy extends operating windows.
• Input savings: Up to 70% chemical reduction via AI-based targeted spraying; better singulation and depth control improves stand and yield.
• Data advantage: Centralized farm management with PTx FarmENGAGE strengthens decisions and simplifies mixed-fleet logistics.

Handling common objections

• "Will it work on my older equipment?" Yes-retrofit kits span competitive machines and multiple generations.
• "Is this production-ready?" Many tools are available now; others are near-term with a published autonomy roadmap to 2030.
• "What about service?" Backed by dealer networks across Fendt, Massey Ferguson, Valtra, Precision Planting and PTx.
• "Data lock-in?" Mixed-fleet, multi-brand design reduces silos and supports phased adoption.

Key dates and resources

• Tech Day: September 30-October 1 at the Götz Agrardienst farm, Markt Indersdorf, Germany.
• Strategy and precision ag update presentation with Eric Hansotia: September 30, 11:05 a.m. CET. Listen via AGCO Investor Relations.

Next steps for field sellers

• Lead with retrofit + platform: Start with PTx FarmENGAGE, add targeted spraying or headland automation, then introduce autonomy where labor is tight.
• Bundle by pass: Planting (20|20 + vSet/vDrive + DeltaForce), Weed control (SymphonyVision + RowPilot), Harvest (IDEALharvest + IDEALdrive).
• Set a pilot: Propose a 1-2 field trial on targeted spraying to quantify chemical savings and payback in-season.
• Align timing: Book installs pre-plant and pre-harvest; prep autonomy demos for tillage/fertilizer windows.
• Bring financing and ROI: Model savings from input reduction, labor substitution and fewer rework passes.

Availability

Solutions highlighted at Tech Day are available now or in the near term through local Fendt, Massey Ferguson, Valtra, Precision Planting and PTx dealers.

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