Agentic Hospitality Names David Wiley VP of Sales to Accelerate AI-Native Distribution for Hoteliers in 2026
Louisville, KY - December 30, 2025. Agentic Hospitality has appointed David Wiley as Vice President of Sales to lead early-stage growth and help hotels reclaim visibility as booking shifts to natural-language assistants and autonomous agents.
Wiley's mandate is clear: get hoteliers out from under gatekeepers, make AI infrastructure simple to adopt, and turn distribution into a controllable growth lever.
Why this matters for hotel sales leaders
Booking is moving from clicks and forms to conversational discovery. Guests ask an assistant, get a short list, and book in the same flow. If your property isn't structured to be found, understood, and bookable inside those AI experiences, you're out of the conversation.
Results in AI aren't neutral. Visibility follows whoever integrates first with the right pipelines. Agentic Hospitality was built to give hotels a direct path into that ecosystem without returning to the dependency cycle of the OTA era.
Wiley's track record
Wiley brings 25 years of sales and leadership experience, including two decades in hospitality. He climbed from an entry-level role at Disney in 2010 to Sales Director by 2017, leading business development, marketing, and operations in California. Most recently, he managed strategic travel and leisure accounts at Microsoft, sharpening his expertise in enterprise-scale transformation.
He's known for strategic relationship building, consultative selling, and leading teams that hit their number without losing sight of customer outcomes.
What Wiley will own
- First-impression outreach with prospective partners
- Qualification and mapping of the buying committee
- Executive relationship development and stakeholder alignment
- Guiding teams to product demos and proofs with leadership and engineering
- Turning complex topics-visibility, distribution, profitability-into clear next steps
"My responsibility is to open our customers' eyes to what's changing and what they need to move on immediately," Wiley said. "This isn't just a product conversation. It's a survival conversation."
The shift: from web clicks to AI intent
Travel discovery is moving to natural language. That means your content, rates, availability, and differentiators must be machine-readable, context-rich, and connected to the right interfaces so assistants can recommend-and book-you directly.
Agentic Hospitality builds the infrastructure layer that makes hotels readable, recommendable, and bookable inside AI-driven experiences. The goal: direct, structured, AI-ready discovery so hotels can be found and chosen without surrendering control.
What Agentic Hospitality provides
- An AI-native distribution layer that connects hotel data and content to search engines and AI platforms
- Direct pipelines that reduce reliance on intermediaries and protect profitability
- Deployment on Google Cloud and Vertex AI for scalability and model access (Vertex AI overview)
- Integrations across CRS/PMS and payments: Amadeus, Cloudbeds, Infor, Oracle Hospitality, PayPal, Braintree
- A partner ecosystem for orchestration, personalization, and automation, including Brewer Digital and agency collaborators
"Hotels shouldn't have to pay perpetual tolls just to be seen," said founder and chief AI officer Brad Brewer. "Agentic Hospitality helps hotels embed directly into the natural language ecosystem with fair, direct, AI-native distribution so they can own the relationship, protect profitability, and build loyalty that lasts."
Wiley on urgency for 2026
"If hotels don't build the right infrastructure now, they'll be invisible where decisions are being made," Wiley said. "I dropped everything I was doing to join Agentic Hospitality because I believe this is the fight hoteliers have to win and I want to be in it with them."
He added, "I'm a big fan of the underdog. That's exactly where hoteliers are right now. The difference is we can flip the script for good."
Practical next steps for hotel sales teams
- Audit findability: Ask leading AI assistants the top 20 intent questions your guests ask. Track if and how your property appears.
- Create a cross-functional squad (Sales, Marketing, Revenue, IT) to own AI distribution and schema quality.
- Structure your content: room types, amenities, location context, policies, offers-updated and machine-readable.
- Pilot AI-native direct booking flows and measure margin impact vs. intermediated channels.
- Instrument new KPIs: share of AI-driven referrals, assistant-driven conversions, and lifetime value of direct AI guests.
- Level up team capability with focused training on AI selling and discovery mechanics (AI courses by job).
About Agentic Hospitality
Agentic Hospitality is an infrastructure-level AI Cloud platform that helps hotels and resorts surface structured answers to intent-based queries, drive direct bookings across AI-native channels, and grow profitable revenue. Built with Brewer Digital on Google Cloud and Vertex AI, the platform turns guest interactions into real-time signals and orchestrates loyalty-building experiences across the stack.
The ecosystem includes Google Cloud (infrastructure, Vertex AI, Model Garden, identity, OpenAI API compatibility), Brewer Digital Marketing (Schema Adapter, TravelOS Model Context Protocol, Booking Engine Adapter), Amadeus (CRS), Cloudbeds, Infor, Oracle Hospitality, PayPal, Braintree, and agency partners for CRM-driven personalization and paid media optimization.
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