AI Appreciation Day is observed each year on July 16. This day offers a moment to recognize the benefits artificial intelligence brings to both home and work life. It’s also a time to reflect on AI’s future and its potential effects on humankind.
The Global State of CX 2025
The annual report on customer experience (CX) trends provides a clear view of what’s moving the industry forward. Surveying CX leaders worldwide, it highlights which technologies are top investment priorities. In 2025, artificial intelligence featured prominently, appearing in the name of half the most popular trends identified by respondents.
Partnered with Coveo, the report shares survey results, expert insights, and case studies showing how CX improvements link directly to business growth, with AI playing a central role.
Artificial Intelligence in CX: A Practical Guide
This guide explains how AI technology applies throughout the customer journey. From marketing and sales to decision-making and support, AI helps streamline operations and improve outcomes. The guide also discusses growing interest in AI and offers more detailed examples of its use in CX.
Complete Guide to Generative AI for CX
Generative AI grabbed public attention when OpenAI released ChatGPT in late 2022. Since then, many businesses have adopted it to enhance customer experience. Applications include knowledge sharing, virtual assistants, chatbots, and automating service tasks in contact centers.
The guide breaks down large language models (LLMs), clarifies how generative AI differs from other AI types, and explains chatbots, voice assistants, and personalization engines. It also offers step-by-step advice for integrating generative AI into CX strategies.
Measuring ROI on AI-Powered CX
Investing in AI technologies demands clarity on return on investment (ROI). This guide presents practical methods to measure both direct and indirect returns from AI projects. Insights come from organizations like CX Panda, CXPA Finland, Cantonal Hospital of Winterthur, and Sprinklr.
It outlines key data points to track and highlights AI initiatives delivering strong business value.
The Ethical Guide for AI Customer Experience
Trust is critical in CX, and ethical use of AI is essential to maintain it. This guide addresses concerns about AI transparency, bias, compliance with regulations, and data privacy. It offers best practices to implement AI responsibly, helping build and preserve customer trust.
The Customer Experience Guide to Chatbots
Chatbots provide 24/7 support, handling routine questions and simple issues. This frees human agents to focus on more complex cases that require empathy. The guide covers chatbot capabilities, common challenges, and what businesses can expect as chatbot technology evolves.
The Practical Guide to AI Agents
AI agents are becoming more autonomous and sophisticated, impacting how contact centers operate. This accessible report explains the different types of AI, suggests practical applications for AI agents, and discusses their effect on human agents and customer service workflows.
For those seeking to deepen their AI skills in customer experience and beyond, Complete AI Training offers a range of courses tailored to different roles and skill levels.
Your membership also unlocks:
