AI Becomes Essential in Logistics as Augment Raises $85M to Streamline Freight Operations

AI Adoption Accelerates as Logistics Startup Augment Secures $85M Series A

Artificial Intelligence is no longer an experiment in logistics—it has become essential for staying competitive. From predictive demand planning to automated dispatching, AI adoption is surging as companies push for faster, leaner, and more resilient supply chains. The latest example is Augment, a San Francisco-based startup that just raised $85 million in Series A funding to deepen AI integration into the freight order-to-cash process.

Founded by Harish Abbott, co-founder of Deliverr, Augment’s funding round was led by Redpoint Ventures, with contributions from 8VC, Shopify Ventures, and Autotech Ventures. This brings Augment’s total capital raised to $110 million within five months.

Augment’s AI Assistant: Augie

Augment’s core product is an AI assistant named Augie. It automates labor-intensive freight workflows including quoting, dispatching, tracking, billing, and collections. Augie works seamlessly across email, voice, messaging, and transportation management systems (TMS), reducing manual handoffs and streamlining the entire order-to-cash cycle.

According to Abbott, “Freight and logistics is a very large industry that employs lots of people who are busy chasing emails, documents, phone calls, text messages all day long. Augie can take care of all that like their own personal assistant, so they can focus on relationships and negotiations.”

Augie is already managing over $35 billion in freight through dozens of logistics providers, showing strong adoption and clear impact.

Real Results for Frontline Operators

At Armstrong Transport Group, Augie helped reduce invoice delays by 40%, sped up billing by eight days, and recovered more than 5% in gross margin per load. These improvements boosted both productivity and profitability for the company.

What’s Next for Augment?

• Expand the engineering team by adding 50+ hires
• Enhance multimodal freight capabilities
• Deepen integrations with TMS and customer portals
• Scale AI infrastructure across shippers, brokers, carriers, and distributors

Why This Matters for 3PLs and Logistics Leaders

Automation in logistics is evolving beyond simple robotic process automation (RPA) or single-task bots. Augie understands the full logistics context and acts proactively across multiple channels. The result is measurable gains in cash flow, throughput, and margin.

Early adopters are already seeing real returns. As AI takes on the role of a “teammate” rather than just a tool, logistics leaders will need to adopt smarter, integrated platforms to stay competitive.

For operations professionals looking to keep pace, understanding how AI can improve workflows is critical. You can explore practical AI courses and training to get familiar with these technologies at Complete AI Training.