AI CERTs® Launches AI+ Marketing Certification to Equip Marketers for the Next Era of Data-Driven Campaigns

AI CERTs® Launches AI+ Marketing Certification to Meet Growing Demand for AI Skills in Marketing

Marketing is changing fast as artificial intelligence becomes a core part of campaign planning, customer engagement, and content delivery. This shift requires marketers to develop new skills beyond simply learning new tools.

To help marketing professionals adapt, AI CERTs® has introduced the AI+ Marketing certification program. It offers practical, tool-neutral training on AI technologies that improve performance, support data-driven decisions, and enable hyper-personalized brand experiences.

Who Should Consider This Certification?

• Mid-to-senior level marketers and digital strategists
• CRM specialists and business leaders
• Fresh graduates aiming to move quickly into AI-powered marketing roles
• Professionals wanting to apply AI for campaign optimization, personalization, SEO, customer insights, and multichannel marketing

The program fits those ready to apply AI in real marketing scenarios without being tied to specific software or platforms.

Key Insights from AI CERTs® CEO

Russell Sarder, CEO of AI CERTs®, highlights two major AI-driven shifts reshaping marketing:

• Contextual advertising that understands behavior and sentiment
• Generative AI transforming SEO tactics

He emphasizes that success now depends on being relevant, ethical, and compatible with machine processes. The AI+ Marketing certification aims to equip professionals with these crucial capabilities to stay valuable and future-ready.

What the Curriculum Covers

The program includes seven core modules plus one optional module:

• Introduction to AI in Marketing
• AI-Driven Content Strategy and Personalization
• AI in Social Media and Email Marketing
• Leveraging AI for Marketing Analytics
• Ethical Considerations in AI Marketing
• Crafting an AI-Driven Marketing Strategy
• AI Integration in Multichannel Marketing Campaigns
• Optional: AI Agents for Marketing

The program ends with a 90-minute online proctored exam featuring 50 multiple-choice and multi-response questions. Candidates need at least 70% to pass, with one free retake included. Successful candidates receive a globally recognized certification respected by many employers.

Flexible Learning Options

Participants can choose between:

• Self-paced learning: Around 6 hours of video lessons, an e-book (with audio), podcasts, quizzes, and access to an AI mentor.
• Instructor-led format: A one-day intensive virtual or classroom session with live Q&A and peer interaction.

Both options offer a one-year subscription with all course updates and a detailed exam study guide. This ensures learners get solid support from start to finish.

Why This Certification Matters

According to the World Economic Forum’s Future of Jobs Report 2023, AI will disrupt over 23% of current marketing roles by 2027. At the same time, new hybrid roles combining marketing and machine learning skills will emerge.

The AI CERTs® program bridges this gap by offering marketers strategic adaptability with AI. It blends essential AI concepts with immediate real-world applications, giving professionals a competitive edge in a business environment driven increasingly by algorithms.

For marketers ready to upgrade their skills and stay ahead, this certification is a practical step to meet the demands of AI-powered marketing. Explore more about AI marketing certifications and courses at Complete AI Training.