AI Drives Samsung India's Home Appliance Sales to 50% Mark
Samsung India has reached a milestone where half of its home appliance revenue now comes from AI-enabled products. The company aims to push this figure to 70% by the end of 2025, signaling a clear shift towards smarter appliances.
Ghufran Alam, Vice-President of Digital Appliances Business at Samsung India, shared insights on this growth, highlighting how AI-powered appliances have rapidly gained traction.
From 12% to 50%: A Bold Shift
The journey began when AI-enabled appliances constituted just 12% of Samsung India's home appliance sales. Now, that number has climbed to 50%, demonstrating strong consumer adoption and confidence in AI features.
Alam pointed to the launch of Samsung’s 12 kg front-load washing machine last year as a key example. Initially, it made up only 2% of the front-load washing machine market. Today, it accounts for 12%, illustrating how innovation can create and then lead market segments.
Looking Ahead: Premium Products and Larger Capacities
Samsung plans to replicate this success with higher capacity models, such as the 25 kg washing machines. The company expects to establish leadership in these segments by introducing AI capabilities that resonate with consumers seeking advanced features.
Post-pandemic, premiumisation in home appliances has gained momentum. While overall growth for washing machines and refrigerators is expected to remain in the single digits this year, premium AI-enabled products are growing in double digits across the industry.
This trend indicates a rising market share for premium products, driven by consumers valuing enhanced convenience, efficiency, and smart technology.
New AI-Enabled Product Launches
Samsung India’s lineup for the year includes a variety of Bespoke AI home appliances:
- Bespoke AI Laundry Combo All-in-One
- Bespoke AI Refrigerator with AI Home
- Bespoke AI Double-Door Refrigerator
- Bespoke AI WindFree Air Conditioner
- Bespoke AI Top Load Washer
These products showcase Samsung’s commitment to integrating AI into everyday appliances, providing customers with smarter, more efficient options.
What Sales Professionals Can Take Away
For sales teams, the clear message is that AI-enabled home appliances are not just a niche but a growing mainstream segment. Understanding the features and benefits of these products will be key to meeting customer demand and driving higher sales.
Focusing on premium models with AI technology can open opportunities for upselling and capturing a more lucrative market segment. Keeping abreast of new launches and their unique selling points will also build credibility and trust with customers.
To sharpen your knowledge on AI and related technologies, consider exploring specialized training. Resources like Complete AI Training’s latest AI courses offer practical insights that can boost your sales strategy.
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