AI Training for PR Professionals: Practical Skills for Everyday Use
After years of hesitation, Cornwall-based PR and communications consultant Rob Phillimore is now embracing artificial intelligence—and helping others do the same. Recently certified as a CPD AI trainer, Phillimore is launching half-day AI training sessions specifically for PR teams starting August 1.
These sessions focus on a practical, human-first approach to using AI tools. Whether it's campaign planning, content creation, media outreach, or monitoring, the training aims to help communications professionals work smarter and more creatively with AI.
Why AI Training Matters for PR Teams
Phillimore admits he initially avoided AI because it felt like a threat to creative work like writing and music. But as conversations about AI's role at work became unavoidable, he decided to learn the skills needed to adapt.
His goal is to support PR and communications teams by offering a non-technical introduction to AI, helping them manage growing workloads confidently and efficiently.
What to Expect from the Workshop
- Clear, jargon-free explanations of AI tools relevant to PR
- Hands-on techniques for integrating AI into daily tasks
- Strategies for boosting productivity without losing the human touch
- Options for both in-person sessions in Cornwall and virtual workshops across the UK
These sessions are ideal for small to medium-sized teams who want to demystify AI and add practical skills to their toolkit.
For PR professionals interested in expanding their AI knowledge, there are also various courses available that focus on AI applications in communication and marketing. More details can be found at Complete AI Training - Courses by Job.
Your membership also unlocks:
