Bic's Karen Schwartz to Speak on AI-Driven Team Efficiency at CG Sales & Marketing Tech Summit
Karen Schwartz, global vice president of Bic’s blade excellence category, will discuss how artificial intelligence can boost team efficiency at the upcoming Consumer Goods Sales & Marketing Tech Summit. She will participate in a panel alongside Josh Blacksmith from Kimberly-Clark, with Conair’s Jon Harding moderating the conversation.
The Summit, held October 28-29 in Chicago, gathers leaders from the consumer goods sector to address challenges like shifting consumer expectations, market changes, and fast-paced technology advancements. The event focuses on improving experiences for consumers, retailers, and employees.
Breaking Down Silos Between Marketing, Sales, and IT
A primary topic will be how to eliminate barriers between marketing, sales, and IT teams. The panel will examine how marketers use AI and other tools to empower their teams, highlighting scalable solutions that work effectively in real-world settings.
About Karen Schwartz
At Bic, Schwartz oversees category strategy, innovation, brand communications, portfolio management, and consumer insights for the blade excellence category. Previously, she was VP of global insights and innovation for both blade excellence and stationery categories, where she developed a three-year global innovation roadmap.
Before joining Bic, Schwartz spent five years at Michelin as VP of B2B marketing for North America, managing a $4 billion brand portfolio across seven categories. She began her career with Procter & Gamble, holding various brand management and engineering roles, including senior brand manager for global Head & Shoulders innovation.
Additional Summit Highlights
- Megan Lindstrand from Combe will discuss intelligent marketing in a session called “The Path to Self-Optimization,” alongside Dan Klein, CEO and co-founder of Tiesta Tea. They will explore how marketing teams use AI, automation, and real-time data.
- Ariel Dalton of Danone will speak on modern operating models during the “Operating Models That Power Experience-Led Growth” panel on October 29.
- Josh Blacksmith from Kimberly-Clark will share insights on collaborative AI, focusing on aligning marketing, sales, and IT to create more integrated and productive teams.
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