Artificial Intelligence Is Changing Commercial Law: Inside Adv. Assaf Kriel's Approach
AI isn't an abstract idea anymore. It's embedded in how leading commercial firms work, and it's creating real gains in speed, accuracy, and cost control. Adv. Assaf Kriel, founder of a boutique commercial and international law firm, puts it plainly: "Thanks to AI systems, our clients get quick solutions to complex commercial problems-with personal attention and a small chance of human error."
AI in Daily Practice-From Intake to Court
According to Kriel, AI is now a core layer in the firm's day-to-day work. It supports the entire lifecycle of a matter, without replacing human judgment.
- High-volume contract review and drafting
- In-depth legal research across jurisdictions
- Litigation support and matter management
- Data-based strategy and risk analysis
- Multi-document due diligence
- Automated communications and structured client intake
The payoff is obvious: faster cycles, cleaner work product, tighter risk control, and pricing that finally matches business value.
Speed, Accuracy, and Pricing That Makes Sense
Kriel's model cuts out layers that often create delays and errors. "We don't rely on interns or junior lawyers for critical reviews," he explains. AI systems handle the heavy lifting, while experienced attorneys stay accountable for final output.
That combination boosts accuracy on contract reviews and research, reduces overall legal spend, and opens the door to creative fee structures. Clients also get immediate responses and clear communication.
Humans Still Lead
AI is a force multiplier, not a replacement for legal expertise. "We constantly challenge the system and review every detail of the final document," says Kriel. The team keeps legal context, commercial goals, and client intent front and center.
In short, technology accelerates the work. Human judgment decides it.
A Boutique Built for Focus
Kriel founded the firm in 2010 after more than a decade as a corporate legal advisor and senior attorney at a large firm. The idea was simple: strip away inefficiency and impersonal service, keep only what clients value.
Growth is measured by quality, not case count. That focus has been recognized-Excellence Advisory selected the firm as the leading commercial law firm for 2025.
What CEOs and Owners Get
For executives and company owners, the firm serves as a strategic anchor in international transactions, contracts, and cross-border engagements. The team works closely with management to turn a good deal into a secure, profitable one.
There's also a flexible business approach that adapts to a company's needs and financial reality-so legal support functions as a strategic asset, not just another operating cost.
A Local Office with International Reach
The firm covers the full span of commercial work: distribution and international trade transactions, corporations and companies, high-tech and technology, intellectual property and licensing agreements, tenders, antitrust and competition law, mergers and acquisitions, and company formation in Israel and abroad.
Support includes local and international regulatory guidance, negotiations for cross-border transactions, and legal opinions on both local and foreign law. Clients range from small and large companies to mid-sized and large startups.
The operating motto is clear: no client is too small and no opponent is too strong. The firm combines smart consulting with strong representation-and measures itself by results, not billable hours.
Scale Without the Overhead
The practice collaborates with Partners & Co., an Israeli platform of roughly 400 attorneys-each an expert in their field-serving as a force multiplier when needed. Advanced technologies reduce costs and keep service personal and accessible.
Internationally, the firm is active in the International Bar Association and participates in networks like Law Link Global and International Law Firms (ILF). These relationships help clients receive current, relevant advice across legal systems worldwide.
Why This Matters for Your Legal Team
- Faster turnaround on complex commercial work
- Higher confidence in contract and risk reviews
- Pricing aligned with outcomes and value
- Cross-border capability without unnecessary overhead
- Human accountability on top of AI-enabled workflows
Proof Points You Can Explore
Industry data is starting to reflect what forward-thinking firms see on the ground. For context, see the American Bar Association's Legal Technology Survey and Thomson Reuters' research into AI's impact on legal work:
Next Steps
If you lead a legal team, start small: pick one workflow with measurable volume (e.g., NDAs, vendor contracts, or first-pass diligence) and set clear quality checkpoints. Keep attorneys in the loop for context, strategy, and final approval.
Building skills internally helps. For structured learning paths by role, explore AI courses by job function.
Your membership also unlocks:
