AI Partnership Streamlines Multilingual iGaming Support for Operators Worldwide
Tugi Tark partners with WebPrefer to integrate AI-powered support into the Wepam iGaming platform, enabling faster, multilingual, and compliant customer service. This boost enhances player care and eases support workloads.

AI-Powered Customer Support Enhances iGaming Experience Through New Partnership
Customer support professionals in the iGaming industry now have a promising new tool to improve player interactions and operational efficiency. Tugi Tark, an AI-driven customer service software firm, has partnered with Swedish company WebPrefer, known for its Wepam iGaming platform. This partnership integrates advanced AI support directly into WebPrefer’s Player Account Management (PAM) system.
By embedding Tugi Tark’s AI technology, iGaming operators gain access to a streamlined, plug-and-play customer support solution. This integration supports multilingual communication, regulatory compliance, and faster responses, all critical factors for delivering quality player care across various markets.
What This Means for Customer Support Teams
- Faster Issue Resolution: The AI agent handles common queries automatically, reducing wait times for players and easing the workload on support staff.
- Multilingual Support: Operators can engage players in multiple languages without needing extensive in-house resources.
- Scalable Service: The system adapts to high volumes of support requests, ensuring consistent service during peak periods.
- Regulatory Compliance: Built-in features help maintain adherence to local gaming regulations, which is essential for operators expanding internationally.
The Wepam PAM system already offers features such as multi-brand management, CRM, rewards programs, responsible gaming tools, and real-time monitoring. Adding Tugi Tark’s AI support enhances these capabilities by providing a more responsive and intelligent player support experience.
Leadership Insights
Harpo Lilja, CEO of Tugi Tark, expressed enthusiasm about the collaboration, highlighting that the partnership will help operators build stronger connections with their players through smarter AI support.
Mikael Lindberg Castell, Founder and CEO of WebPrefer, emphasized that integrating Tugi Tark’s AI agent was a straightforward decision. He noted the importance of efficient end-user support and how this combined solution offers a comprehensive service framework for iGaming operators.
Practical Takeaway for Customer Support Professionals
For those working in customer support within the iGaming sector, adopting AI-powered tools like Tugi Tark’s software can mean less repetitive work and more focus on complex player issues. It also provides the flexibility needed to manage multiple brands and regions effectively.
For professionals looking to improve their AI and automation skills in customer service, exploring targeted AI training courses can be valuable. Resources such as Complete AI Training on automation offer practical courses to enhance your capabilities in this evolving space.