AI-Powered Ray-Ban Meta Glasses Boost EssilorLuxottica’s Sales
EssilorLuxottica, the leading global eyeglass manufacturer, reported a significant sales boost driven by its AI-enabled Ray-Ban Meta connected glasses. The company’s revenue climbed 5.5% to 14 billion euros ($16.2 billion) in the first half of the year, with net profit rising 1.6% to 1.4 billion euros.
Francesco Milleri, EssilorLuxottica’s CEO, highlighted that the group is maintaining steady growth despite a volatile market environment. The surge in AI glasses sales played a key role, with Ray-Ban Meta revenue more than tripling compared to the previous year.
What This Means for Sales Professionals
For sales teams, this growth signals a strong market appetite for smart eyewear that blends technology and lifestyle. The Ray-Ban Meta glasses feature built-in cameras, headphones, and microphones, allowing users to interact with Meta’s AI hands-free by simply saying "Hey Meta." This level of convenience and integration opens new sales opportunities in tech-savvy consumer segments.
Additionally, EssilorLuxottica introduced AI-enabled Oakley glasses in June, broadening its smart eyewear portfolio and catering to different customer preferences.
Challenges and Regional Impact
Despite healthy product momentum, EssilorLuxottica faced currency headwinds, especially in North America, where a weak dollar nearly erased second-quarter growth. This is an important consideration for sales teams operating in global markets, as exchange rates can directly influence results.
Looking Ahead: Glasses as a Computing Platform
Milleri emphasized the company’s vision of glasses becoming the next computing platform. This platform merges AI, sensory technology, and healthcare data to enhance user experience and functionality. For sales professionals, this means shifting the conversation from traditional eyewear to smart devices that offer practical, everyday benefits.
- Ray-Ban Meta glasses allow seamless AI interaction without a phone
- New AI-enabled Oakley models expand customer choices
- Strategic partnerships, including Meta’s minority stake, support innovation
- Luxury brand licenses strengthen market reach
EssilorLuxottica also holds manufacturing rights for numerous luxury brands such as Giorgio Armani, Burberry, Chanel, Dolce&Gabbana, Prada, and Versace, expanding its presence across multiple eyewear segments.
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