AI, Reputation, and Cultural Storytelling Converge at NPRW Uyo 2025

ICYMI: NPRW in Uyo Sparks Key Conversations on AI, Reputation, and Cultural Storytelling

The Nigerian Institute of Public Relations (NIPR) wrapped up its 2025 Nigerian Public Relations Week (NPRW) in Uyo, Akwa Ibom State, from May 19 to 24. The event gathered over 1,500 professionals, policymakers, academics, and traditional leaders to address communication strategies amid technological shifts and socio-political changes.

Before the main event, a series of webinars between March and May set the foundation. Topics ranged from crisis-proofing businesses in unpredictable environments to reputation risk management and emotional brand loyalty. Notably, Kenyan PR expert Susan Amu emphasized cultural fluency's importance in global campaigns.

Bridging Tradition and Modern PR

The summit opened on May 16 with a roundtable involving public relations stakeholders and traditional rulers, highlighting the role cultural heritage plays in communication. The Undergraduate Forum, led by youth advocate Barr. Chimdi Neliaku, stressed the need to equip young Nigerians with digital literacy and advocacy skills.

Key Themes: AI, Reputation, and Strategy

Day Two featured Dr. Omoniyi Ibletan outlining critical trends shaping PR’s future: AI-driven analytics, hyper-localized content, and ethical transparency. Nigeria’s Minister of Information, Alhaji Mohammed Idris, reinforced government commitments to using PR for national cohesion. The event also marked the installation of Dr. John Momoh and Mr. Bashir Adewale Adeniyi as Chair and Vice Chair of the Nigeria Reputation Management Group (NRMG).

Afternoon sessions tackled reputational risks multinational corporations face in Nigeria, with calls for proactive stakeholder engagement to avoid crises. Plans for a University of Public Relations and Leadership were unveiled, aiming to update educational frameworks for global communication demands. Support was also rallied for NIPR’s hosting of the 2026 World Public Relations Forum.

The day closed with the Ndia Ibom Food & Drink Festival, blending networking with Akwa Ibom’s rich culinary traditions.

Balancing Tech and Culture

On Day Three, discussions deepened around communication strategy and technology. Experts critiqued Nigeria’s policy communication systems and explored AI's role in the field. Dr. Monday Ashibogwu warned that AI algorithms lack cultural sensitivity and emphasized the necessity of human oversight to maintain trust.

Breakout sessions explored influencer marketing’s rise through micro-influencers and showcased predictive analytics tools for real-time crisis management. Content creation and storytelling in PR were also key focuses, supported by cultural performances that celebrated Akwa Ibom’s heritage.

Governance and Recognition

Day Four centered on institutional governance with the induction of new NIPR fellows and the inauguration of the NRMG advisory body. Governor Umo Eno’s investiture as NIPR Patron highlighted the connection between governance and effective public relations.

The summit concluded with a lively Closing Party and tourism activities on Day Five, including visits to Ibuno Beach at Eket, offering delegates a chance to unwind along one of the world's longest coastlines.

What This Means for PR Professionals

• AI Integration Requires Cultural Insight: PR practitioners should combine AI tools with human judgment to preserve authenticity and trust.
• Reputation Management is Proactive: Early stakeholder engagement and predictive analytics can prevent crises before they escalate.
• Education Must Evolve: Emerging communication challenges demand curricula that offer both theory and practical agility.
• Cultural Storytelling Remains Vital: Blending tradition with modern tactics strengthens community connections and brand narratives.

For PR professionals seeking to enhance their understanding of AI’s impact on communication, exploring specialized courses can be beneficial. Resources available at Complete AI Training offer practical guidance on integrating AI tools effectively.