AI Skill-Based Targeting Redefines Precision for B2B Marketers

Rhetorik Launches AI-Driven Skill-Based Targeting for B2B Marketing

Rhetorik introduces a new AI Skill Targeting solution tailored to help B2B marketers reach the right professionals with the exact expertise needed. This approach moves beyond traditional job title filters by analyzing deep skill sets and experiences to find the most relevant prospects.

Precision Targeting Beyond Job Titles

Traditional B2B marketing often relies on job titles or broad account-level filters, which can miss critical decision-makers or influencers. Rhetorik’s AI Skill Targeting taps into a vast database of over 800 million professional profiles, examining skills, certifications, seniority, budget responsibility, and technical background. This enables marketers to pinpoint individuals who truly match the expertise required for their products or services.

Meredith Amdur, CEO of Rhetorik, highlights the importance of precision: “A job title alone doesn’t cut it anymore. Our AI-driven solution helps marketers find leads faster and with greater accuracy by leveraging talent analytics and recruiting tools traditionally used in hiring.”

How AI Skill Targeting Works

At the core of this solution is Rhetorik’s SkillGraph, a ranked database that scores leads based on detailed attributes beyond surface-level data. This allows marketers to identify qualified prospects and filter out less relevant contacts.

For example, a digital manufacturing company struggled to reach engineers listed under generic titles like “Project Manager.” Using AI Skill Targeting, Rhetorik identified these individuals based on their actual expertise and familiarity with the company’s technologies, resulting in higher engagement and better campaign outcomes.

Ken Urquhart, PhD, Global VP of 5G Strategy at ZScaler, shared his experience: “Rhetorik helped us find engineers who weren’t visible through job titles alone, allowing us to connect with the right people and improve our campaign results.”

Benefits for B2B Marketers

Rhetorik’s AI Skill Targeting makes it easier to build precise audiences for campaigns involving advanced technology, SaaS, or specialized services. Marketers can expect to:

• Create more effective targeting lists
• Boost engagement rates
• Increase conversion rates

To explore how AI Skill Targeting can improve your marketing efforts, visit rhetorik.com for more information or to request a demo.

About Rhetorik

Rhetorik Ltd. is a global data services company focused on helping organizations identify new audiences and build innovative applications to grow international business. With an emphasis on data quality and compliance, Rhetorik enables businesses to leverage their information assets for measurable results.