AITX and RAD Post Strong Order Momentum: What Sales Teams Should Do Next
Artificial Intelligence Technology Solutions, Inc. (AITX) and its subsidiary Robotic Assistance Devices, Inc. (RAD) have announced a wave of new orders for their AI-driven security lineup. Demand is coming from logistics, manufacturing, and commercial property operations-clear signs that buyers are prioritizing automation, deterrence, and recurring value.
For sellers, this isn't just a win for AITX-it's a signal. Budgets are opening up for smart security deployments, multi-device bundles, and software licenses that create recurring monthly revenue.
What moved: product and volume
- 24 RADCam Enterprise systems
- 3 RIO Mini systems
- 3 TOM units
- 2 AVA units
- 6 SARA licenses (award-winning Speaking Autonomous Responsive Agent)
- 1 ROSA unit
This mix points to multi-site rollouts, fleet augmentation, and software-led add-ons. It also sets up what could be the strongest order intake quarter of AITX's fiscal year.
Why it matters for sales
- Strong cross-sell motion: Cameras + towers + software licenses signal buyers want integrated coverage, not one-offs.
- Recurring revenue angle: SARA licenses and ongoing monitoring create stickier accounts and predictable renewals.
- Vertical traction: Logistics, manufacturing, and commercial properties are actively buying-prioritize these segments.
- Social proof: Award-winning SARA and expanding device families reduce perceived risk for late adopters.
Buyer signals to watch
- Multiple sites with inconsistent guard coverage
- High shrink, trespass, or after-hours incidents
- Gate/vehicle verification bottlenecks
- Budget pressure to reduce guard hours without losing coverage
Talk tracks you can use
- Cost shift: "We replace low-value guard hours with automated detection and response, then keep humans for escalation. Net savings and better coverage."
- Speed to value: "Deploy in weeks, not quarters. Start with one site, expand by incident data."
- Proof through data: "Here's how clients reduce incidents and false alarms while adding RMR-friendly software."
- Risk reduction: "Consistent monitoring, documented events, and audit-ready reporting."
Land-and-expand plays
- Pilot first: Start with a single RADCam Enterprise + SARA license where incidents are highest.
- Add coverage: Layer RIO Mini or ROSA for perimeter or blind spots as results come in.
- Standardize: Roll out AVA/TOM where access control or remote presence is needed across sites.
- Lock in RMR: Bundle software, analytics, and service-level commitments for year one.
Timing and pipeline cues
"There is no doubt that the mediocre level of B-to-B activity throughout most of this year has accelerated to a much higher pace over the past few months with no signs of it levelling off," said Steve Reinharz, CEO/CTO and founder of AITX and RAD. He added the team is focused on pulling in as much recurring monthly revenue as possible to finish the fiscal year strong and set up next year for bigger outcomes.
Takeaway: If your prospects paused earlier this year, re-open those conversations now. Momentum favors quick pilots with a clear path to multi-site expansion.
Holiday hint: new RADCam feature
Reinharz also hinted at a unique upcoming RADCam feature as the holiday season approaches. Use this as a reason to re-engage dormant opportunities and get on calendars before year-end.
Practical next steps for sellers
- Prioritize accounts in logistics, manufacturing, and commercial property management.
- Lead with a two-part offer: fast incident reduction + measurable cost shift from guard hours to automation.
- Propose a 30-90 day pilot with defined success metrics and an expansion schedule.
- Bundle software to create a recurring revenue baseline from day one.
Snippets you can copy
- Email opener: "We're helping facility teams reduce after-hours incidents and guard costs with AI-driven monitoring. 20-30 day pilot, clear ROI, no rip-and-replace. Worth a quick look?"
- Call line: "Where are you seeing the most incident pain-perimeter, parking, or gate access? We typically start there with one device and scale based on data."
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Bottom line: Buyers are funding practical AI security deployments right now. Lead with measurable outcomes, quick pilots, and a clear RMR story-and move fast while interest is high.
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