Allego Debuts Agentic AI to Transform Sales Coaching and Enablement at S3 Summit 2025

Allego Launches Agentic AI to Transform Sales Enablement at Sales Success Summit 2025

At its 9th Annual Sales Success Summit held in Boston, Allego introduced a new generation of AI capabilities that bring autonomy and decision-making to sales coaching and enablement. Unlike traditional AI that suggests or predicts, Allego’s agentic AI acts independently to provide real-time, outcome-focused support while keeping sales professionals at the core.

These advancements reflect Allego’s commitment to practical AI that enhances, rather than replaces, the work of sales reps and managers. The goal is clear: make sales coaching, content delivery, and deal intelligence faster and more effective without adding complexity to existing workflows.

Client Feedback Highlights Early Success

Companies like Clarivate and Thales shared how Allego’s AI tools are already improving sales readiness and confidence. Clarivate’s Senior Director of Sales Enablement, Matt Norton, praised the Live Dialog Simulator, which enables reps to practice real customer conversations and improve on the spot. This simulator helped one director confidently handle unexpected questions during a client visit.

Thales is using Allego’s AI to speed up onboarding and scale coaching for global teams. According to Sheryl Bauerschmidt, Sales Enablement Content Manager, the focus is on building confidence, not just delivering content. The new agentic AI features promise to enhance sales content management and partner enablement further.

Allego’s Three AI Investment Areas for 2025

• Modern Learning & Upskilling: The Live Dialog Simulator offers realistic video role-play with immediate feedback, helping reps sharpen objection handling and pitch skills. The AI lesson authoring agent speeds up course creation, linking skill development directly to business results through tools like Skill Maps and Revenue Correlations.
• Content Discovery & Automation: Enhanced AI agents now provide natural language Q&A across knowledge bases and Digital Sales Rooms. FlexDocs improvements allow richer data integration and flexible layouts, while LiveApps deliver personalized, integrated selling experiences including a client-facing marketplace.
• Deal Intelligence & Digital Selling: New AI features include automated deal alerts within CRM, deeper conversation analysis aligned with sales methodologies, and smarter Digital Sales Room creation with personalized designs and AI assistants. These tools help sellers identify risks early and guide buyers confidently.

Allego emphasizes that these AI tools help sales teams respond to fast-changing market demands by scaling coaching and deal support efficiently.

New Neuroscience Study on AI Coaching

Allego also announced a neuroscience study in partnership with cognitive neuroscientist Dr. Carmen Simon. This research explores how salespeople’s brains react to coaching from AI compared to human coaches during role-play scenarios. The goal is to understand what sellers gain or lose when coached by AI, with findings expected to inform future enablement strategies.

For more details on Allego’s AI capabilities and updates on the neuroscience study, visit Allego’s website.

About Allego

Allego is a comprehensive Revenue Enablement Platform that combines digital selling, content management, learning, and coaching in one solution. Trusted by a quarter of Dow Jones Industrial Average companies and many global enterprises, Allego’s AI-driven platform helps reduce software costs, shorten sales cycles, and increase win rates. Sales leaders seeking to boost team performance can explore Allego’s offerings at www.allego.com.