AppZen Teams Up with Sales Innovation to Boost Finance AI Growth in APAC
AppZen, an AI-first finance automation platform, has formed a strategic partnership with Sales Innovation to accelerate its expansion across the Asia-Pacific (APAC) region. This alliance combines AppZen’s advanced AI capabilities with Sales Innovation’s expertise in market entry and sales execution for B2B software companies in Asia.
The partnership will establish a dedicated go-to-market team focused on bringing AppZen’s AI-driven finance automation solutions to enterprises throughout APAC, offering localized support to meet regional needs.
What AppZen Brings to Finance Teams
AppZen’s Mastermind AI platform automates critical finance workflows, including travel and expense (T&E) management, accounts payable (AP), and corporate card audits. It handles GL coding, policy compliance checks, fraud detection, and approval processes at scale.
Powered by over 200 finance-specific AI models operating in 42 languages, AppZen transforms standard finance operations into digital workflows. This enables CFOs and controllers to increase efficiency and compliance while controlling headcount growth.
More than 500 enterprises globally, including over 60 Fortune 500 companies, rely on AppZen. Collectively, they have realized savings exceeding $2 billion, with significant reductions in manual effort—saving thousands of hours and up to two-thirds in full-time equivalent (FTE) efficiencies annually.
Sales Innovation’s Role in APAC Expansion
Sales Innovation will serve as AppZen’s embedded sales and customer success team in APAC, leveraging its “Sales as a Service” model. This includes outsourced sales, marketing, and customer care tailored to the region’s diverse markets.
Yujin Evered, CEO of Sales Innovation, emphasized the collaboration’s focus on delivering transparency, compliance, and cost efficiency to finance teams across APAC. This partnership underscores AppZen’s commitment to supporting its customers in the region.
AppZen CEO Anant Kale highlighted Sales Innovation’s expertise in launching enterprise software across APAC as a key factor in accelerating adoption of agentic AI solutions that improve audit accuracy and spend management.
About AppZen
AppZen leads in autonomous finance operations, offering enterprise-grade AI solutions trusted by global companies such as Amazon, Salesforce, and ServiceNow. Its platform supports millions of transactions in T&E, corporate card, and AP processes, delivering improved accuracy and compliance.
Learn more about AppZen at appzen.com.
About Sales Innovation
Sales Innovation helps B2B software companies enter and grow in Asia-Pacific and Japan through a comprehensive sales, marketing, and customer care service. With multilingual teams and local market knowledge, they accelerate revenue growth for enterprise software providers.
Find out more at salesinnovation.io.
Your membership also unlocks:
