Beauty Device Maker APR Launches AI-Powered Successor to 2-Million-Unit Seller
APR released the Booster Pro X2 on March 23, positioning the device as the next iteration of its flagship Booster Pro, which has sold over 2 million units globally. The new model adds AI-driven skin analysis and doubles the number of treatment modes from three to seven.
The X2 introduces a dual-zone mode that lets users apply two different treatments simultaneously-one side delivers deep cosmetic absorption while the other boosts skin elasticity. An AI mode connects to a smartphone app to analyze skin concerns and usage patterns, then recommends specific care routines.
For sales professionals, the product launch reflects a broader market opportunity. The global beauty device market is projected to grow from $14 billion in 2022 to $89.8 billion by 2030, according to Samil PwC Management Research Institute. South Korea's domestic market alone grew from 80 billion won in 2013 to 1.6 trillion won in 2022.
APR's device division has become a significant revenue driver. The company's total global cumulative device sales exceeded 6 million units as of January 2026, with over 60% generated overseas. The US and Japan account for the largest share of international sales.
The company said it plans to continue releasing new devices and expand personalized skin care offerings across global markets, citing technological development as the foundation for growth.
The beauty device category has attracted multiple cosmetics companies seeking to compete in the home care segment. Devices offer consumers professional-grade treatments at a fraction of dermatology clinic costs, driving adoption rates higher than traditional skincare products.
For sales teams targeting beauty and wellness sectors, understanding this product category's growth trajectory and feature set-particularly AI personalization-provides insight into how companies are competing for market share in a fast-expanding segment.
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