Lyxity launches Intelligent Content to compress content production from 100 hours to 45 minutes
Armagh-based Lyxity has introduced its IP-protected Intelligent Content platform for the UK and Irish markets. The promise: cut production from 100 hours to 45 minutes and lift ROI by up to 92%.
The timing makes sense. The AI content market pushed past £2.8B globally, and marketers are under pressure to publish more, faster, without sacrificing quality.
The content crunch is real
81% of marketers now treat content marketing as a core strategy. Budgets are rising, yet throughput isn't keeping pace. Small businesses spend around $43,000 a year on content-mostly on video and SEO-while still struggling to ship enough quality work.
Search engines reward freshness and relevance. If you can't update and publish consistently, you lose ground to teams that can.
AI is moving from experiment to workflow. Daily use jumped from 37% to 60% year over year, according to Social Media Examiner's 2025 report. That's a clear signal for process change, not just tinkering. Source
What makes Lyxity different
Generic AI tools write text. Lyxity builds end-to-end output that maps to search, distribution, and performance.
- AI Content Creation: SEO-optimised articles generated on demand
- Legacy Content Transformation: refreshes old pages to current SEO standards
- Automated Publishing: direct WordPress integration now; Drupal next
- Content Intelligence: real-time tracking with optimisation recommendations
Direct CMS publishing removes copy/paste, formatting, and metadata chores that quietly eat hours every week.
For agencies, white-label options let you offer Intelligent Content under your brand-without hiring or building AI expertise in-house.
Built for UK and Irish marketers
Lyxity focuses first on the UK and Ireland, with IP-protected tech tuned for regional terminology and search behaviour. The UK leads Europe's AI content adoption thanks to a strong digital economy and active investment-favourable ground for teams ready to scale.
The adoption wave (and the performance gap)
90% of content marketers plan to use AI in 2025, up from 83.2% in 2024. Those using AI are less likely to report underperforming strategies (21.5% vs. 36.2%).
Results follow: 68% of companies report ROI growth since using AI, 65% see better SEO results, and 76% have had AI-generated content rank at least once.
Beyond generation: fix what's dragging you down
Most sites carry years of legacy content that hurts visibility. Search engines assess sites holistically; weak pages pull strong ones down.
Lyxity's Legacy Content Transformation audits, updates, and repackages outdated or thin content so it contributes to rankings instead of suppressing them.
Managed service for teams at capacity
Many teams don't have time to master prompts, SEO frameworks, and analytics. Lyxity offers a fully managed service-strategy, production, publishing, and optimisation handled end to end.
Agencies can expand services through white-label delivery while keeping client relationships and margins intact.
Market momentum you can plan around
Grand View Research sizes generative AI in content creation at $14.8B in 2024, on track for $80.12B by 2030 (32.5% CAGR, 2025-2030). Source
AI writing assistants are set to grow from $1.77B in 2025 to $4.88B by 2030 (22.49% CAGR), driven by rising content volume, cost pressure, and improved model accuracy.
How marketers are using AI right now
- Outlining (71.7%), ideation (68%), drafting (57.4%)
- Formats: blog posts (58%), social posts (55%), short articles (49%), video clips (31%), emails (29%)
Lyxity covers these use cases and closes gaps most teams still handle manually: publishing, metadata, and performance feedback loops.
Budgets are moving
Spend on AI tools and software is up 46%. Content marketing averages 26% of total marketing budgets. Meanwhile, 65% of brands are shifting ad spend into owned media-meaning even more content to produce and maintain.
If your ROI target is strict, shaving hours off production and fixing underperforming legacy pages is the quickest way to free budget.
Availability
Lyxity is accepting applications and offering free trials now. Enterprise teams and agencies can book strategy sessions and explore partnership options.
FAQs
What is Intelligent Content?
It's AI-generated content built with SEO structure, strategic keyword targeting, and performance tracking-so each piece is created to drive rankings and business outcomes, not just fill a page.
How is Lyxity different from general AI writing tools?
It's a full content system: direct CMS publishing, legacy content upgrades, analytics, and agency white-label options. No prompt engineering expertise required to get consistent, on-brand output.
Who is it for?
SMEs that need scale without hiring, agencies that want white-label delivery, and enterprise teams pushing high-volume output with consistent quality.
Does it integrate with our CMS?
Yes. WordPress integration is live. Drupal is next. Publishing preserves formatting, image placement, and metadata automatically.
What does Legacy Content Transformation do?
It audits old posts and pages, finds outdated or thin areas, and updates them to current SEO standards so they help your domain instead of hurting it.
How is pricing structured?
Subscriptions for platform access, fully managed services, and agency partnerships. Pricing depends on volume and service level. Request a quote via the website.
Is the content detectable as AI?
The focus is on quality and usefulness for readers. Output goes through quality controls before publishing.
What ROI is realistic?
Lyxity reports up to 92% ROI improvement from time savings, stronger rankings, and traffic growth. Results vary by industry, competition, and consistency.
How fast will we see results?
Production time savings are immediate. Organic growth compounds over weeks and months as content indexes and earns authority.
About Lyxity
Lyxity is an AI content optimisation company headquartered in Armagh, Northern Ireland. Founded by Jim McWilliams, the platform helps brands and agencies create, update, and manage Intelligent Content across the UK, Ireland, and beyond.
Next step for your team
Want hands-on training to level up AI workflows while you implement Lyxity? Explore this practical learning path: AI Certification for Marketing Specialists
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