Attachment Theory Sheds Light on How People Form Emotional Bonds With AI

Researchers applied attachment theory to human-AI bonds, revealing users seek emotional support from AI. The study highlights how AI can adapt to different attachment styles for better interaction.

Published on: Jun 03, 2025
Attachment Theory Sheds Light on How People Form Emotional Bonds With AI

Using Attachment Theory to Understand Human-AI Relationships

Artificial intelligence (AI) is becoming an integral part of daily life. As interactions between humans and AI grow more frequent and complex, researchers are exploring new ways to conceptualize these connections beyond typical trust or utility frameworks.

One promising approach involves attachment theory, traditionally used to explain how people form emotional bonds with others. A research team at Waseda University in Japan applied this theory to human-AI relationships, conducting two pilot studies and a formal study to investigate how people emotionally relate to AI systems.

Attachment Theory Meets AI

The researchers introduced the Experiences in Human-AI Relationships Scale (EHARS), a self-report tool that measures attachment-related tendencies toward AI. Their findings showed that many individuals seek emotional support and guidance from AI, similar to their interactions with people. For instance, nearly 75% of participants used AI for advice, and about 39% viewed AI as a dependable presence.

EHARS identified two key dimensions of attachment toward AI:

  • Attachment Anxiety: Individuals with high anxiety seek emotional reassurance from AI and often worry about receiving inadequate responses.
  • Attachment Avoidance: Those with high avoidance feel uncomfortable with closeness and prefer emotional distance from AI.

It’s important to clarify that these tendencies do not mean people are forming genuine emotional attachments to AI. Instead, the study suggests that psychological frameworks used for human relationships can also help us understand human-AI interactions.

Practical Implications for AI Design and Support

The research offers valuable insights for designing AI companions and mental health tools. AI chatbots used for loneliness interventions or therapy could be programmed to respond differently based on users’ attachment styles. For example, AI could provide more empathetic and reassuring responses for users with high attachment anxiety, while respecting the emotional distance preferred by avoidant users.

Transparency is also critical in AI systems that simulate emotional relationships, such as romantic AI apps or caregiver robots. Clear communication can help prevent users from developing unhealthy emotional dependence or being manipulated.

The EHARS tool could assist developers and psychologists in assessing how users emotionally relate to AI, enabling more personalized and ethical AI interaction strategies.

Looking Ahead

As AI becomes more embedded in everyday life, emotional connections with AI systems may increase. Recognizing the psychological dynamics behind these interactions is key to creating AI that supports users’ well-being effectively.

This research points to the need for thoughtful AI design that considers human emotional needs and helps guide policies promoting psychological health in technology use.

For professionals interested in AI and human interaction, exploring courses on AI applications and emotional intelligence in AI systems can be valuable. Learn more at Complete AI Training.


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