Barcelona AI Startup Dolfin Raises €2.1M to Automate Sales Compensation
Dolfin, a Barcelona-based platform that uses AI to manage sales compensation plans, closed a €2.1 million seed round led by Swanlaab. Archipelago Next, Inveready, and Dozen also participated in the funding.
The company, founded in 2023 by CEO Daniel Seror and CPO Antoni Bardina, replaces spreadsheet-based compensation management with software that connects to CRM, ERP, and HRIS systems. Sales teams can see in real time how individual deals affect their earnings and where to focus effort to hit targets.
What the Platform Does
Dolfin handles the mechanics that typically require external consultants or months of spreadsheet work. It designs incentive plans, validates commission calculations, and tracks compensation across the organization.
The platform cuts onboarding from six months to weeks and reduces commission cycle validation from days to hours. Organizations already using Dolfin have combined annual revenue exceeding €851 million.
Bardina said the company's core goal is making incentive compensation straightforward for the people who use it daily-sales reps, finance teams, and revenue operations staff.
Next Steps
Dolfin holds SOC 2 certification. The company plans to use the funding to develop its product further and expand across Europe and the United States.
For sales professionals and managers looking to understand how AI tools are reshaping compensation and revenue operations, AI for Sales covers related automation and performance tracking strategies. Sales managers may also find value in the AI Learning Path for Sales Managers, which addresses pipeline management and revenue growth aligned with compensation planning.
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