Birdelo Relaunches With AI, Expansive Marketplace, and a Cheery Mascot to Transform PR for Brands and Media

Birdelo 2.0 relaunches with AI search and a vast product marketplace, streamlining PR for media and brands. It simplifies discovery, sample tracking, and affiliate programs.

Categorized in: AI News PR and Communications
Published on: Jul 30, 2025
Birdelo Relaunches With AI, Expansive Marketplace, and a Cheery Mascot to Transform PR for Brands and Media

Birdelo 2.0: The First All-in-One PR Platform for Brands and Media Relaunches with AI and Marketplace Features

Birdelo, a trusted PR platform supporting thousands of product stories, gift guides, and expert features since 2008, is back with a major upgrade. The new Birdelo 2.0 introduces AI-powered search, a marketplace of thousands of products, and a more intuitive experience focused on media professionals.

Originally a behind-the-scenes tool used by editorial teams at top outlets, Birdelo is stepping into the spotlight with an improved platform built to match today’s fast workflow.

Built on Proven Tools. Upgraded with AI and Marketplace Power.

Birdelo 2.0 keeps its core strengths while adding powerful new features. Journalists now have a centralized dashboard where they can:

  • Instantly search brands and experts using AI-powered filters
  • Request and track product samples without endless emails or spreadsheets
  • Upload and notify brands of media coverage
  • Find affiliate-ready products to monetize content
  • Discover feature ideas and curated collections

The platform is fully searchable and designed for ease of use. "This isn’t a startup trying to reinvent PR — it’s a relaunch of the platform that’s quietly powered media for over a decade," said Kailynn Bowling, Co-CEO of Birdelo. "We’ve added AI, expanded the marketplace to thousands of products, and built the tools we always wished existed when we were in the media ourselves."

Nikki Carlson, Co-CEO of Birdelo, added, "Birdelo might be cute, but it’s powered by serious smart tech. This relaunch brings smarter search, faster workflows, and the clarity PR has been missing. Media teams save time, and brands get discovered — without the back-and-forth."

What Makes Birdelo Different?

Birdelo combines a decade of trusted service with new AI tools and a full marketplace built specifically for editorial needs. It brings brands and media together by managing all key PR workflows under one roof—from discovery to sample tracking to affiliate programs.

The Birdelo Mascot: Bringing Some Fun to PR

Alongside practical features, Birdelo adds a dash of joy with its cheerful yellow bird mascot. This friendly figure makes the PR process feel less like work and more like a smooth, enjoyable experience.

A Message From Birdelo For Media

"I’m the cheerful little bird who flutters through your inbox, finds the brightest brands, and makes your PR day a breeze — no feathers ruffled, just smooth sailing." — Birdelo, Your Sunny Sidekick

A Message From Birdelo For Brands

"I’m the sweet yellow bird who helps your brand spread its wings and sparkle — because every star deserves to shine bright!" — Birdelo, Your Chirpy Cheerleader

Trusted by Top Media Outlets

Birdelo supports editorial teams at major outlets including Better Homes & Gardens, Apartment Therapy, Good Morning America, The Today Show, US Weekly, Martha Stewart, USA Today, Glamour, and many more.

Get on Board with Birdelo

Birdelo is now available for media and brands everywhere. If you want real product discovery, streamlined workflows, and a platform that understands editorial needs, Birdelo is ready to help. The team promises more updates soon — worth keeping an eye on.

Follow Birdelo on Instagram and explore the platform at birdelo.com.


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