Belgian Scale-up Bizzy Secures €4 Million to Expand AI Sales Agent Across Europe
Ghent-based Bizzy, an AI-driven sales platform, has raised €4 million in new funding to launch its AI Sales Agent throughout Europe. The funding round was led by Fortino Capital, with notable contributions from key players in the Ghent tech scene, including founders from Silverfin, Lighthouse, Teamleader, and Henchman. Existing investors such as Pitchdrive also participated.
“Salespeople shouldn’t waste time building and enriching lead lists. Their focus must be on building relationships and solving customer challenges,” says Hendrik Keeris, Co-founder of Bizzy. “We’re now pushing this idea further with technology that makes it possible.”
Addressing the Lead Generation Challenge
Founded in 2021, Bizzy emerged from the insight that sales professionals spend too much time manually searching for prospects. This process often results in low-confidence leads and missed sales momentum. Bizzy’s platform speeds up lead generation by helping sales teams quickly identify high-quality prospects without the tedious manual work.
The platform leverages enriched company data from a database of over 34 million European businesses and 76 million professional contacts, enabling precise targeting and qualification.
How Bizzy’s AI Sales Agent Works
Bizzy automates lead generation end-to-end — from identifying and qualifying leads to researching, enriching, and continuously following up on both inbound and outbound prospects. The AI Sales Agent acts as an intelligent assistant that makes autonomous decisions based on product offerings, sales strategies, pipelines, and existing customers.
The more sales teams use it, the smarter and more targeted its recommendations become, offering context on why leads are relevant and how best to approach them.
Growth and Impact
Since its launch, Bizzy has grown into a scale-up with over 500 paying customers monthly and a team of 35 employees. More than 10,000 sales professionals rely on the platform each month to find, qualify, and research new potential customers.
“We’re expanding from market intelligence to automating the entire go-to-market process,” Keeris explains. “Both sales and marketing teams can generate leads through Bizzy, which integrates seamlessly with most CRMs and prospecting tools. Data remains at our core, making us one of Europe’s largest players with our own business data model.”
Looking Ahead
Bizzy and its investors are focused on smart data and streamlined processes as the future of sales. The platform aims to lead in creating efficient solutions that help European sales teams work smarter and close more deals.
For sales professionals interested in AI tools and automation to improve their workflows, exploring dedicated resources and training can be valuable. Check out Complete AI Training’s automation courses for practical insights.
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