Black Pearl Group to Acquire B2B Rocket in AI Sales Deal
Black Pearl Group has entered a conditional agreement to acquire all shares of B2B Rocket, a US-based company specializing in AI-driven sales automation. B2B Rocket’s technology automates outbound sales by generating, qualifying, and engaging leads for small and medium-sized businesses without human intervention. The platform currently generates over USD $2.1 million in annual recurring revenue and is growing its footprint across the United States.
Acquisition Details
The deal features an upfront cash payment along with an equity stake in Black Pearl Group. Additionally, it includes a performance-based earn-out over five years, combining cash and equity payouts tied to B2B Rocket hitting revenue targets. This structure incentivizes sustained growth and customer acquisition, with maximum payouts aligned to significant revenue increases.
Nick Lissette, CEO of Black Pearl Group, emphasized the cultural fit between the two companies. He said, “Relentless ambition is the common thread. B2B Rocket is founder-led, customer-focused, and results-driven—just like us. Their AI-powered outbound engine complements our Pearl Diver product perfectly.”
Black Pearl’s Pearl Diver and B2B Rocket’s technology are already integrated in some client environments, boosting automation and cross-selling opportunities for sales teams. Lissette highlighted that this merger goes beyond a simple add-on: “It’s an investment in category leadership where AI and humans collaborate to scale customer acquisition efficiently.”
Growth and Market Expansion
Alongside the acquisition, Black Pearl Group plans to apply for listing on the Australian Securities Exchange (ASX), expanding its capital market presence beyond New Zealand. Lissette noted, “With B2B Rocket joining us and the ASX listing underway, we’re not just growing—we’re accelerating.”
B2B Rocket aligns closely with Black Pearl Group’s focus on enhancing sales and marketing efficiency for small to mid-sized businesses. The combined company aims to serve a broader client base by increasing AI sales automation and platform integration.
The five-year revenue earn-out is a key part of the deal, encouraging B2B Rocket to maintain growth momentum post-acquisition. Integrating B2B Rocket’s AI outbound sales tools is expected to open new sales and marketing opportunities for customers.
- Key benefits for sales teams: Increased automation, reduced manual work, and enhanced pipeline growth.
- Strategic fit: Shared values of founder-led leadership and customer obsession.
- Financial incentives: Earn-out rewards based on hitting revenue milestones.
Sales professionals interested in AI sales automation and improving pipeline efficiency may find this acquisition signals growing adoption of AI-powered tools in B2B sales environments.
For those looking to enhance their knowledge of AI-driven sales and automation tools, resources are available at Complete AI Training – Automation Courses.
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