The Power of Combining AI with Authentic Intelligence
Artificial intelligence (AI) is advancing at a staggering pace. New models emerge frequently, and many companies are adding their own unique twists. Meanwhile, regulatory debates, ethical concerns, and market fluctuations add more noise. This makes it hard to focus on how AI can actually improve the travel and hospitality industries.
In investment discussions, AI often dominates the conversation, overshadowing other important factors. But the real value lies not in the technology itself, but in how it solves business challenges, opens markets, and drives efficiency. The companies that capture attention do so because of their clear vision and dedication to solving real problems, not just because they use AI tools like ChatGPT or Claude.
Being Human Matters
The travel and hospitality sector thrives on authentic human connections. Sure, technology supports the industry behind the scenes. But the core experience—the flight, hotel stay, or tour—is about emotions, memories, and interactions. It’s the people you meet, the sights, tastes, and sounds that create lasting impressions, not the speed of an AI-generated itinerary.
AI won’t replace the human element in travel experiences. Instead, it can enhance operations by supporting the human touch. Businesses that combine genuine hospitality with smart technology stand the best chance of building loyalty, encouraging repeat visits, and generating positive word of mouth.
Case in Point: Travel Curious and Redeam
A good example is the partnership between Travel Curious and Redeam. Travel Curious offers exclusive, curated private tours led by expert guides known for their personal storytelling—something AI can’t replicate. Redeam provides a platform that connects businesses to in-destination activities and events.
By integrating Redeam’s technology with Travel Curious’s human-driven tours, it’s possible to scale personalized experiences without losing authenticity. AI supports the business by streamlining operations and marketing, but the experience remains centered on human guides and local operators.
While you can’t scale human guides like software, technology helps find, train, and onboard these experts efficiently. This expands access to genuine connections travelers seek.
Connections Count
At its core, hospitality is about human connection. AI can improve some processes, but it won’t replace what makes travel meaningful. The best companies keep human connection as their guiding principle, using technology as a tool to enhance—not replace—that experience.
Occasionally stepping back to focus on the human side helps keep the industry grounded. After all, travel and hospitality connect people with memorable moments and authentic experiences.
Your membership also unlocks:
