Business Boulevard Invests $80 Million to Advance AI Software for Salons and Spas
Los Angeles-based Boulevard has secured $80 million in Series D funding to expand its AI-powered software offerings for salons, spas, and medspas. The round was led by JMI Equity, with participation from Index Ventures and VMG Partners.
Co-founder and CEO Matt Danna emphasizes that this funding will enable the company to build more enterprise-grade features while enhancing AI capabilities that will shape the future of self-care.
New Board Member Joins to Support Growth
As part of the deal, Matt Emery, Partner at JMI Equity, will join Boulevard’s Board of Directors. Emery highlighted his enthusiasm to support the company in advancing intelligent and user-friendly technology that improves the self-care experience.
Focus on AI-Powered Efficiency and Personalization
Boulevard’s existing feature, Precision Scheduling, already leverages AI to optimize appointment times by analyzing booking patterns and average appointment durations. The company plans to build on this foundation with tools that use AI for personalization across service menus, marketing campaigns, memberships, and promotions.
Strong Growth Backed by Previous AI Investments
This investment echoes Boulevard’s strategy following a $70 million funding round in 2022. Since then, the company developed AI tools for medspas, including advanced treatment charting, contributing to over 500% revenue growth. The medspa sector has been a major driver behind this expansion.
What Product Developers Should Note
- Investing heavily in AI tools can significantly enhance user experience and operational efficiency.
- Integrating AI features like scheduling optimization and personalized marketing can improve client satisfaction and retention.
- Strategic board partnerships can bring valuable industry insight and support for scaling product development.
- Continuous iteration on AI capabilities aligns with evolving customer needs and market trends.
For product developers interested in AI applications and software innovation, exploring latest AI courses can provide practical insights into building intelligent tools for specialized industries.
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