BuzzStream Introduces ListIQ: AI-Driven Media List-Builder for PR Pros
BuzzStream has launched ListIQ, a new AI-powered media list-builder crafted to help PR professionals create targeted, highly relevant journalist lists directly from Google News searches. The tool captures crucial details like journalists’ job titles, verified email addresses, social profiles, and recent articles to streamline pitching efforts.
Why ListIQ Matters for PR Professionals
Traditional media list tools struggle to keep pace with the frequent changes in journalists’ roles and industries. Paul May, CEO of BuzzStream, explains that ListIQ addresses this by enabling users to send pitches to journalists who are genuinely interested in their topic, increasing the chances of engagement.
Users initiate a news search, and the ListIQ Chrome extension filters articles that align with a specific campaign, excluding irrelevant pieces. From there, users select the information they want—such as reporter name, title, bio, or email—and generate a Google spreadsheet or downloadable list.
Practical Benefits of ListIQ
- Create media lists populated with journalists more likely to respond positively to pitches.
- Update existing lists with fresh data or build targeted versions based on specific content URLs.
- Reuse and refine master lists for ongoing campaigns, saving time and improving outreach accuracy.
Paul May emphasizes that ListIQ helps PR pros avoid generic lists. Instead of pulling everyone who has written on a broad topic, the tool narrows down contacts to those most relevant to the pitch.
Industry Insights Highlighting the Need
BuzzStream’s State of Digital PR Report 2025 reveals a gap between the desire and ability to personalize pitches. While 90% of digital PR pros agree a pitch should match a journalist’s beat, only 42% personalize every email. Meanwhile, 60% find it increasingly difficult to identify relevant journalists.
Supporting this, Muck Rack’s State of Journalism report found that 47% of journalists rarely or never receive relevant pitches. Tools like ListIQ address this disconnect by improving list precision and pitch targeting.
Availability and Pricing
ListIQ is available to all users, not limited to BuzzStream customers. Plans start at $99 per month, with a free trial option to explore its features.
Founded in 2008 and based in Austin, Texas, BuzzStream was co-founded by Paul May and Jeremy Bencken. Their focus remains on providing PR professionals with tools that improve media outreach efficiency.
For PR and communications professionals looking to sharpen their skills in AI and automation tools, exploring relevant AI automation courses could be beneficial.
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