Cambridge United Adopts AI to Streamline Player Contract Management
Cambridge United Football Club is set to become the first in the football world to use artificial intelligence for managing player contracts. The club’s CEO highlights that this move will save significant time and reduce costs, allowing more resources to be invested in players, facilities, and the matchday experience.
Partnering with Cambridge-based Genie AI, the club plans to use AI technology for drafting and reviewing contracts—not only for players but also for employees and commercial agreements. This approach aims to cut legal expenses and accelerate turnaround times, just in time for several new player signings before the 1 September transfer deadline.
Why AI Contract Management Matters for Football Clubs
While AI has influenced contract decisions and performance analysis in sports before, directly applying AI to contract management is a novel step for a football club. This technology ensures compliance with Football League regulations and maintains legal quality without the traditional delays or high costs.
- Speeds up contract drafting and review
- Reduces legal costs substantially
- Ensures regulatory compliance
- Frees up resources for core club activities
Voices from Cambridge United and Genie AI
Alex Tunbridge, CEO of Cambridge United, said, "There's a growing conversation about AI in Cambridge, in football and across the legal world. Partnering with a homegrown innovator like Genie AI keeps us at the forefront. If we can keep the same legal quality while saving serious time and money, that's exactly the kind of smart decision that lets us reinvest in players, facilities and our matchday experience community."
Rafie Faruq, co-founder and CEO of Genie AI, added, "Growing up in Cambridge, it's an absolute pleasure to help the club sign their players in line with Football League regulations through the use of AI."
Looking Ahead
The AI contract management system will be rolled out this month, marking a significant step in how football clubs handle administrative and legal processes. For management professionals interested in AI applications in contract and legal management, this case highlights the practical benefits of integrating AI tools into daily operations.
For those looking to expand their knowledge of AI tools and their practical business applications, resources and courses are available at Complete AI Training.
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