CapStone Holdings Acquires Structurely: What Sales Leaders Should Know
CapStone Holdings Inc. has acquired Structurely, an AI sales engagement platform built to run real conversations across voice and text. The move doubles down on full-stack AI infrastructure, not lightweight add-ons. For sales teams, this sets the stage for faster speed-to-lead, higher qualification rates, and tighter CRM execution.
Structurely has spent nearly a decade building conversational systems for real estate and mortgage-environments where seconds matter and compliance isn't optional. Before generative AI hit the headlines, the company was already running natural, two-way conversations at scale.
What Structurely Brings to the Table
Structurely operates as a full-stack AI telephony and agentic workflow platform. It combines voice, text, decision logic, and CRM connectivity to automate early-stage engagement through to live call transfers and appointment setting.
This isn't a plugin. It's infrastructure built to handle high volume, route decisions, and sync context across systems. That foundation has created a data and performance advantage that's hard to copy.
By the Numbers
- 13 million AI-driven conversations and 75 million AI-generated messages to date
- 5.5 million human-labeled transcripts used for training and refinement
- Average lead qualification rates: 14% to 31% depending on use case and market conditions
Why This Matters for Sales Teams
- Speed and consistency: 24/7 outreach, follow-up, and handoffs without gaps or fatigue
- True multichannel: Voice and SMS handled by the same stack, with context carried across threads
- Cleaner funnels: Automated qualification tightens the top of the pipeline and reduces SDR burnout
- CRM adherence: Decision logic and integrations keep records updated and routes next-best actions
- Enterprise posture: Years of data, domain focus, and measurable outcomes build trust with leadership
"CapStone Holdings' decision to acquire Structurely is driven by fundamentals," said Corey Welch, a partner in the acquisition and an accomplished professional in the mortgage industry. "This is a company that has quietly built real AI infrastructure in one of the most demanding sales environments. The depth of data, the maturity of the platform, and the performance history create a rare foundation. Our focus as owners is disciplined execution-continuing to invest in the product, strengthening enterprise trust through experienced lending industry leadership, and helping Structurely compound its advantage as AI becomes core infrastructure for modern revenue teams."
"Structurely has spent years building real infrastructure, training AI on real conversations, and delivering measurable performance in demanding sales environments," said Keith J. Stone, founder and chairman of CapStone Holdings. "This is not an experimental platform. It's a company with a meaningful data moat, a significant head start, and technology that is already creating value for customers. We believe Structurely is well positioned to play a leading role as AI becomes foundational to modern revenue operations."
Market Context
The AI-in-sales market was estimated at $24.6B in 2024 with double-digit growth projected through 2033, driven by enterprise demand for automation, efficiency, and better customer engagement. Structurely's infrastructure-first approach puts it in a strong spot as AI shifts from pilot projects to core workflows.
Practical Steps for Sales Leaders
- Audit your speed-to-lead and coverage by channel. If response times exceed five minutes, you're leaving conversions on the table.
- Define qualification rules in plain language and map them to CRM fields. Let AI handle the scripts, routing, and updates.
- Start with one repeatable, high-volume use case: new inbound leads, reactivation of aged leads, or after-hours coverage.
- Measure what matters: contact rate, qualified rate, appointment set rate, show rate, and booked revenue impact.
- Plan the human handoff: set criteria for instant live transfer vs. scheduled appointments, and coach reps on context pickup.
What to Watch Next
- Deeper CRM and telephony integrations that reduce admin work to near-zero
- Richer agentic workflows that move beyond scripts to goal-based execution
- Enterprise readiness: privacy, audit trails, and controls for regulated industries
If you're building your team's AI skill stack, explore sales-focused programs at Complete AI Training to accelerate adoption and results.
About CapStone Holdings
CapStone Holdings Inc. is a family office-structured investment firm partnering with entrepreneurs and management teams across technology, real estate, healthcare, fintech, media, and sports-related sectors. The firm focuses on long-term value creation through strategic capital and operational support.
About Structurely
Structurely is an AI sales engagement platform that automates calling, texting, lead qualification, appointment setting, and live call transfers. Built as a full-stack AI telephony and workflow infrastructure, it helps organizations increase efficiency, improve conversion rates, and scale revenue through intelligent automation.
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