Malaysia's First AI Traffic Intelligence Platform: CelcomDigi Partners with Government to Ease Urban Congestion
CelcomDigi Berhad, through its Innovation Center, is collaborating with MyDigital Corporation (MyDigital), Malaysia Digital Economy Corporation (MDEC), Digital Nasional Berhad (DNB), and Majlis Bandaraya Petaling Jaya (MBPJ) to build Malaysia's first AI-powered traffic intelligence platform. The firm becomes the first telecommunications company in Malaysia to deliver large-scale traffic intelligence solutions that support the country's Digital Economy Blueprint and smart city goals.
The platform pairs CelcomDigi's 5G connectivity and AI expertise with MBPJ's urban management to address congestion, long queue times at intersections, road safety, and infrastructure planning. The objective is clear: shorter waits, safer roads, and data-informed planning decisions.
Pilot Locations and Scope
The pilot will run across several areas in the Damansara constituency of Petaling Jaya City, including PJ Sentral, SS2, and along the Damansara-Puchong Expressway (LDP). Real-time traffic insights generated by CelcomDigi's AI and analytics platforms will integrate with council systems to improve signal timing and on-ground responses.
How the Platform Works
- Smarter traffic light management: AI predicts traffic flows and dynamically optimizes signal cycles to reduce bottlenecks and queue times.
- Urban planning insights: Data-driven models guide road design, infrastructure upgrades, and city expansion plans.
- Dynamic road diversion: Route recommendations ease congestion during peak hours, construction works, or emergencies.
Why This Matters for Policymakers
This initiative advances the Malaysia Digital Economy Blueprint and the nation's smart city agenda by combining AI, 5G, and neural networks in a live municipal environment. It also strengthens the role of connectivity and data under JENDELA, setting a practical model that can be replicated across cities.
Learn more about the national direction here: Malaysia Digital Economy Blueprint (MyDIGITAL).
What Leaders Said
Minister of Digital Gobind Singh Deo stated that this partnership shows how government, industry, and technology can make cities more liveable, sustainable, and efficient. He noted the Petaling Jaya deployment as a clear demonstration of the Digital Economy Blueprint in action and part of the AI Nation agenda.
Albern Murty, CelcomDigi's Acting Chief Executive Officer, said the pilot is a first step to scale intelligent traffic systems nationwide, combining AI and connectivity to create safer and more efficient cities. The focus is on solving real urban problems with measurable impact.
Mohamad Zahri Samingon, Mayor of Petaling Jaya, said PJ is proud to be the first city to pilot this solution. He emphasized that smarter, data-driven infrastructure will benefit residents and set a model for other cities in Malaysia.
What Government Teams Can Do Now
- Define KPIs upfront: average delay per approach, queue length, intersection throughput, incident clearance time, and safety indicators.
- Set data governance rules: privacy-by-design, anonymization standards, and clear data-sharing agreements between agencies and industry partners.
- Ensure interoperability: require open standards for integrating with existing ITS, CCTV, and emergency response systems.
- Plan change management: training for traffic ops teams, clear playbooks for peak events, and escalation paths for emergencies.
- Adopt outcome-based procurement: tie vendor performance to congestion and safety metrics, with phased rollout tied to results.
- Engage the public: publish service levels and provide citizen feedback channels to improve signal plans and diversion routes.
What's Next
CelcomDigi and its partners plan to expand these 5G and AI-driven capabilities to major cities across Malaysia. The goal is an integrated, data-informed transportation network that improves daily commutes and strengthens city planning.
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