Character AI 2025 by the Numbers: 20M MAUs, $32.2M Revenue, $1B Valuation, 18M Bots

Character AI Statistics 2025: Users, Revenue, Growth, and Product Signals

Character AI sits at the intersection of entertainment, chat, and AI tooling with over 20 million monthly active users and more than 18 million user-created chatbots. Traffic remains heavy at 180M+ monthly visits, even as competition from lower-cost, more capable models increases.

Below is a clear snapshot leaders can use to gauge traction, monetization strength, and where the product is resonating with users.

Quick Snapshot

• Monthly active users: 20 million
• Monthly visits: ~180-180.7 million (Aug 2025)
• Annual revenue (2025): $32.2 million
• Valuation (2025): ~$1 billion
• Average time spent: ~2 hours daily per user; 12m 33s per visit; ~8.18 pages/visit
• Chatbots created: 18+ million

About Character AI

• Launch: November 2021
• Founders: Noam Shazeer, Daniel De Freitas
• CEO: Karandeep Anand
• Headquarters: Menlo Park, California
• Employees: ~200
• App rank: #20 in Entertainment on the Apple App Store

User Growth and Reach

MAUs peaked around 28 million in mid-2024, then normalized to ~20 million in 2025 as alternatives improved and prices dropped. Despite that, top-of-funnel remains strong with ~5.8 million daily visitors.

• Monthly visits: Aug 2025 (179.9M), Jul 2025 (177.4M), Jun 2025 (180.7M)
• U.S. app MAUs: 4.42M (vs. ChatGPT mobile ~37M)

Who Uses Character AI

• Gender split: 51.24% male, 48.76% female
• Age distribution:
  • 18-24: 51.84%
  • 25-34: 23.72%
  • 35-44: 12.48%
  • 45-54: 6.03%
  • 55-64: 3.40%
  • 65+: 2.53%

Takeaway: The core audience is 18-34 (75.56%). If you market to Gen Z and young professionals, this is prime distribution.

Revenue and Monetization

Estimated annual revenue reached ~$32.2M in 2025, up from ~$15.2M in 2023. Revenue per employee is ~\$139K, indicating solid monetization relative to headcount for a consumer AI product.

• Mobile app revenue (Aug 2024): ~$400K (iOS ~$300K; Android ~$100K)

For finance leads: Subscription conversion and ARPU expansion are the levers. For product teams: test multi-tier perks (faster models, memory, image/video features) and measure uplift by cohort.

Valuation and Funding

Current valuation is about $1B (2025), down from a peak near $2.5B in 2024 amid heavier model costs and slower funding momentum. Total funding stands at ~$193M across two rounds, including a $150M Series A in March 2023.

• Seed (Dec 2021): $43M
• Series A (Mar 2023): $150M

Context: Model training and serving are capital intensive. Efficient inference, hybrid edge strategies, and smart feature gating are critical to gross margin. See valuation notes from Axios here.

Engagement and Product Usage

• Average daily usage: ~2 hours per user
• Per-visit engagement: ~12m 33s; ~8.18 pages
• Chatbots created: 18M+

The subreddit has grown to ~2.5M members. A community poll highlighted what users want most next.

• Manual edit of character messages: 46%
• Better memory: 29%
• More initiative from characters: 13%
• Reduce personality drift in long chats: 6%
• Block "(OOC: End RP)" behavior: 5%

Product signal: Memory, controllability, and initiative are the top asks-these map directly to stickiness and paid upgrades.

Traffic Breakdown

By Country

• United States: 33.38%
• Russia: 4.23%
• United Kingdom: 4.01%
• Philippines: 3.87%
• India: 3.77%
• Rest of world: 50.74%

By Channel

• Direct: 67.36%
• Organic search: 28.63%
• Paid search: 1.74%
• Referrals: 1.14%
• Social: 1.10%
• Display: 0.04%
• Email: 0.01%

Social Sources

• YouTube: 68.64%
• Discord: 5.62%
• Facebook: 4.68%
• Pinterest: 3.58%
• X (Twitter): 3.54%
• Others: 13.93%

Direct and organic dominate. If you build adjacent products, prioritize on-site conversion flows and high-intent SEO over broad social spend. For traffic benchmarking and SEO planning, see Similarweb.

App Performance and Downloads

• Google Play average monthly downloads: ~4.9M
• Total installs (iOS + Android): ~69M
• App rating: ~4.5 stars (average across stores)
• Apple App Store Entertainment rank: #20

Downloads by Period

• H2 2023: 11.5M
• H1 2024: 9.5M
• H2 2024: 22.6M
• H1 2025: 25.4M

Signal: Install velocity is strong and accelerating through 2024-2025. Growth teams should leverage refer-a-friend and creator partnerships-YouTube already fuels most social clicks.

Competitive Context

The ChatGPT mobile app reports ~37M MAUs in the U.S., highlighting strong platform gravity for general-purpose assistants. Character AI offsets this by focusing on persona-driven chat and community-driven creation.

The dip from 28M MAU (mid-2024) to ~20M in 2025 mirrors broader shifts to cheaper, faster models. Retention will hinge on memory quality, controllability, and premium features that feel worth paying for.

Key Takeaways

• General: Expect steady demand for character-led chat. If you're building on top, align with the 18-34 cohort and meet them on YouTube and direct channels.
• Finance: $32.2M revenue on ~200 headcount is promising for consumer AI. Watch gross margin, model costs, and the conversion impact of memory/controls.
• Product Development: Prioritize memory, manual message editing, and initiative. These asks recur across community feedback and will likely lift retention and LTV.

Did You Know?

North America accounts for ~36% of the global AI market share. That aligns with Character AI's heavy U.S. traffic and suggests continued monetization headroom in the region.

Where to Learn More and Skill Up

• AI courses by job role to build practical skills for product, data, and marketing teams.
• AI tools for finance to improve forecasting, analysis, and reporting.

Bottom Line

Character AI holds ~20M MAUs with deep engagement, ~180M+ monthly visits, and ~$32.2M in revenue. The path forward is clear: tighten memory, increase control, reward creators, and package premium features that users feel immediately.