Charlotte's Msg2AI simplifies event and venue texting with 24/7 multilingual support

Charlotte's Msg2AI Uses AI To Remove Friction From Event & Venue Texting

Long lines and missed calls cost guest satisfaction. Bart Cant, a Charlotte-based founder with roots at IBM and a background in blockchain consulting, saw it firsthand during a hotel stay in Las Vegas. His thought was simple: what if guests could just text-and get instant, accurate help without adding more work for staff?

That idea became Msg2AI, launched in April 2024. It's a multilingual AI texting assistant for hotels, vacation rentals, and event companies that answers questions, handles check-ins, supports guest services, and helps attendees connect-without an app, URL, user ID, or password.

What it does for hospitality and events

• Works over SMS and WhatsApp, so guests use what they already have. See WhatsApp Business basics here.
• Provides 24/7 responses to common requests to reduce staff workload.
• Supports 126 languages for international travelers and global events.
• Assists with check-ins, directions, amenities, agenda lookups, and attendee networking.

For events, the assistant can be fully branded. At Seed The South, the AI was nicknamed "Sam" after the event's founder-so it felt native to the experience.

Human handoff when it matters

Msg2AI includes sentiment analysis. If a guest sounds frustrated or needs special handling, it flags and routes the conversation to a designated staff member. That means AI handles the routine, while your team steps in for the moments that matter.

As Cant puts it, you start seeing what people truly want by what they ask for-whether it's a specific session agenda or a late checkout.

Traction and real-world use

Msg2AI's first pilot was the Seed The South Capital Summit in Charlotte. It has since supported events like Venture135 and Dexit Digital Accounts & Assets, and even a resort in Greece-proving the model across markets and languages.

The platform expanded to WhatsApp and helped bring RCS back into U.S. use for international customers. If you're exploring messaging standards, the GSMA overview of RCS is useful background here.

Plans and pricing

• Starter ($9.99/month): 250 messages, email support, and access to agent support.
• Professional: Everything in Starter plus sentiment analysis and enhanced web scraping.
• Expert: 5,000 messages, pricing based on business needs.

A 75% discount was available at the time of this writing.

Why operators adopt it

• Cuts wait times and call volume without forcing app downloads.
• Gives guests instant answers in their language, 24/7.
• Escalates the right issues to staff using sentiment signals.
• Keeps brand voice consistent at every touchpoint.

Quick setup checklist for GMs and event directors

• Pick 3-5 high-impact use cases: check-in info, parking, Wi-Fi, agenda, amenity requests.
• Define escalation owners by topic (front desk, concierge, events, security).
• Choose the assistant's name and tone to match your brand.
• Pilot with one property or one event, then expand based on FAQs and sentiment reports.
• Train staff on handoff protocol and expected response times.

If your team needs a fast upskill on AI operations for guest comms, see curated training by job roles here.

Company snapshot

• Startup: Msg2AI
• Founder: Bart Cant
• Founded: 2024
• Team size: 5
• Location: Charlotte
• Funding: Bootstrapped
• Website: msg2ai.xyz

What's next

Msg2AI was accepted into the first Charlotte cohort of gBETA and is scaling its WhatsApp capabilities to serve international and U.S. properties. The company is exploring expansion into GCC markets such as Qatar, Saudi Arabia, and Bahrain.

The goal is simple: become the "Twilio of AI text messaging" for hospitality and events-so guests get answers fast and staff stay focused on service. To learn more or request access, visit msg2ai.xyz.