Cloudbeds Signals Delivers 95% Accurate Pricing and Personalized Guest Experiences in Global Travel Hubs

Cloudbeds Introduces Signals: AI That Simplifies Pricing, Forecasting, and Guest Experience in Major Cities

In cities like London, Paris, New York, Tokyo, Sydney, and Dubai, the hotel stay is part of the trip-yet pricing and demand can feel chaotic. Rate swings, event spikes, and inconsistent marketing leave both teams and guests guessing. Cloudbeds' Signals addresses that gap with an AI system built for hospitality operations and commercial teams.

Signals processes roughly 4 billion data points per hour and forecasts demand with up to 95% accuracy. Hotels can react in near real time-adjusting rates, availability, and offers-so guests see fair pricing and meaningful options instead of noise.

What Signals Sees-and Why It Matters

• Competitor rates and availability shifts
• Weather forecasts and seasonality
• Local events and venue calendars
• Guest reviews and booking behavior
• Aggregated Wi-Fi presence data on property

Signals doesn't just extrapolate from the past. It maps cause-and-effect links between market signals and demand. That means hotels can move beyond static rules and act on what's happening across the city right now.

Revenue Management and Forecasting That Keep Up

Historical baselines broke after the pandemic. Pre-set strategies often miss sudden demand shifts triggered by events, weather, or competitor moves. Signals closes that gap by turning live signals into recommended actions, rate updates, and inventory controls.

In cities with constant event pressure-think London, Paris, Sydney, Dubai-this gives revenue teams practical levers they can trust: accurate demand windows, rate fences that hold, and fewer last-minute scrambles.

Personalised Guest Experience at Scale

Guests expect relevance, not generic offers. Signals analyses behavior, preferences, and booking patterns to target the right perk or package at the right time. A couple in Paris for a honeymoon might see room upgrades, late checkout, or exclusive experiences that fit their stay.

Marketing can segment by purpose of travel, lead time, location interest, or past stays. The result is higher conversion, stronger reviews, and more repeat business-without manual list wrangling.

Proven Impact: Mercure Paddington Hotel, London

During a typically slow period, the property used Signals to refine email campaigns and adjust pricing. Occupancy climbed to 93%, outpacing competitors. RevPAR reached £120 versus a competitor average of £79. That lift came from timely decisions informed by real data, not guesswork.

What This Means for Hospitality and Events Professionals

• Revenue leaders: Move from "set and hope" to live, causal forecasting. Use event-aware pricing, rate fences, and LOS controls that update automatically.
• GMs and owners: Improve GOPPAR by aligning staff schedules, F&B prep, and housekeeping with accurate pickup predictions.
• Sales and events: Quote smarter for groups using signal-informed pickup pace, compression windows, and shoulder-night demand.
• Marketing: Trigger campaigns from intent signals. Automate offers that fit purpose of travel, channel, and value segment.
• Front office and operations: Use pre-arrival upsells and service queues informed by expected arrival waves and amenity interest.

Implementation Checklist

• Connect PMS, CRS, channel manager, and CRM so pricing and offers update everywhere.
• Set guardrails: min/max rates, parity rules, and blackout dates before automating.
• Load a living event calendar (citywides, concerts, sports, conventions) and review weekly.
• Run structured A/B tests on packages, fences, and cancellation terms with clear win metrics.
• Clean data: map room types, rate plans, and segments; de-duplicate guest profiles.
• Respect privacy: use consented data, follow GDPR/CCPA, and give guests clear opt-outs.
• Train your team: align revenue, sales, and marketing on shared dashboards and definitions.

Why Guests Benefit

• Fairer, more accurate pricing during high-demand windows
• Fewer dead ends in search and booking
• Relevant perks and packages that fit the purpose of the trip

Learn More and Take Next Steps

• Explore Signals and Cloudbeds' hospitality platform: cloudbeds.com
• Upskill your team on practical AI for commercial and operations roles: AI courses by job