CloudWave rebrands as NeonNow, launches AI customer platform across 170 markets
CloudWave has rebranded as NeonNow and launched an AI customer experience platform available across 170 markets. The Sydney-founded company is shifting from cloud communications to a broader customer engagement offering for resellers and managed service providers.
The platform lets channel partners offer voice, messaging, and AI-led customer interactions without building their own infrastructure. Partners can choose a recurring revenue model tied to customer usage and either manage implementation themselves or use NeonNow's delivery services.
What the platform does
NeonNow combines customer engagement, communications, and deployment in a single system. The company rebuilt its technology, delivery, and support operations over the past two years into one architecture designed to reduce onboarding complexity and speed deployment across regions.
The platform currently supports more than 200 customers across enterprise, small business, and government sectors and handles billions of interactions annually. It runs on Amazon Web Services infrastructure and uses Twilio communications technology.
Why the rebrand matters for resellers
NeonNow is targeting businesses operating across multiple markets that must meet different security, compliance, and regulatory requirements. The model reduces upfront capital spending and lowers training demands for partners delivering services across regions.
Michael Powrie, founder and CEO, said the rebrand reflects how the company now builds and delivers technology. "For our channel partners, this shift is about removing the complexity that has traditionally slowed deployment and limited scale across markets," Powrie said.
Jason Stirling, director at NeonNow, emphasized the operational challenges of multi-market work. "Businesses operating across multiple markets require systems that can adapt to local regulatory and security requirements without increasing operational burden," Stirling said.
Market backdrop
The move comes as the AI-led customer experience market grows. Industry forecasts project the sector will expand from USD $17.75 billion in 2025 to USD $22.67 billion in 2026.
The rebrand also marks NeonNow's international expansion. After 13 years as CloudWave, the company has opened offices in the United States, the United Kingdom, India, and New Zealand.
Communications providers are increasingly seeking a larger role in AI-based customer service software as organizations look to consolidate systems and simplify cross-border deployment.
Related: Learn more about AI for Customer Support and AI Agents & Automation to understand how these technologies apply to your support operations.
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