Corbel raises $6.7m to streamline how complex equipment gets sold
October 16, 2025 - Corbel, an AI-driven operating system for industrial equipment manufacturers, raised $6.7m in seed funding to make quoting and financing complex machinery faster and simpler. The round was led by Ibex Investors, with participation from Joule Ventures, Restive Ventures, and Selah Ventures.
Founded in 2022, Corbel plugs into a manufacturer's existing stack to automate configuration, pricing, and quoting (CPQ), while embedding financing at the point of sale. For sales teams, that means fewer clicks, fewer errors, and quotes that get approved and signed with less back-and-forth.
What this means for industrial sales teams
- Faster time-to-quote: Auto-configure complex SKUs and generate pricing without manual spreadsheet work.
- Fewer errors and rework: Product rules and constraints prevent invalid configurations before they hit approvals.
- Finance built in: Offer installment options during quoting to reduce sticker shock and increase close rates.
- Margin control: Guardrails and approval flows keep discounts aligned with strategy.
- System fit: Integrates with ERP/PLM/CRM so data moves, not your reps.
How Corbel works (plain and practical)
Corbel weaves product intelligence across the full deal cycle-from discovery to quote to financing-so reps can configure, price, and present options that actually ship. It automates the manual steps that slow deals: variant validation, pricing logic, approvals, and embedded finance offers.
If CPQ has felt like a patchwork of tools, this approaches it as one connected motion. For a primer on CPQ fundamentals, here's a quick overview of the model and why it matters in complex sales Configure, Price, Quote (CPQ).
Signals from leadership and investors
Corbel's CEO and co-founder Le'ora Lichtenstein emphasized the goal: build modern infrastructure for selling industrial equipment-AI-first, data-driven, and able to deliver personalized solutions at scale-so reps spend more time on relationships and closing, not admin work.
Ibex Investors' Aaron Rinberg highlighted Corbel's CPQ proficiency for a sector that has lagged in sales tech, noting the platform's seamless fit into existing workflows and the impact of flexible installment payments on buyer experience and team efficiency.
Use of funds
- Expand engineering and go-to-market teams.
- Strengthen AI capabilities across configuration, pricing, and approvals.
- Extend partnerships with leading OEMs across North America.
If you sell complex equipment, here's how to capitalize
- Audit your quote cycle: Measure current time-to-quote, revision count, and discount approval time.
- Map data sources: Identify where product rules, pricing, and customer terms live (ERP, PLM, CRM).
- Set guardrails early: Define discount thresholds, approval paths, and finance triggers.
- Pilot one product line: Prove impact on win rate and cycle time before scaling.
- Train the field: Equip reps to lead with configuration options and financing in the first call.
- Track the right metrics: Quote cycle time, approval SLA, win rate, average deal size, financing attach rate, and margin attainment.
Why this matters now
Industrial buyers expect speed, clarity, and flexible payment terms. Sellers who deliver all three in the first proposal tend to win. Recent research shows B2B buyers reward teams that combine seamless digital workflows with expert human guidance-exactly where CPQ with embedded financing excels. See market context from McKinsey's B2B growth research Global B2B Pulse.
Level up your team's AI fluency
If you're building an AI-forward sales motion, upskilling the team pays off fast. Explore role-based training options here: AI courses by job.
Bottom line: Corbel's $6.7m seed round backs a practical promise-get complex quotes out faster, reduce friction with built-in financing, and help reps focus on selling. For industrial teams competing on speed and certainty, that's the edge.
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