Criteo Puts Heart Back in the Cart With New Brand Platform and Global Campaign

Criteo Unveils New Brand Platform and Global Campaign: “For the Love of Commerce”

Criteo, a leader in digital advertising, has launched a refreshed brand platform and a global campaign built around the tagline “For the love of commerce.” This marks a clear shift as the company looks to strengthen its position in AI-powered commerce media, with a particular focus on dynamic markets like Asia Pacific.

The timing is critical. Digital commerce is changing fast, and Criteo’s recent research highlights a key insight: 76% of global shoppers find online shopping uninspiring and lacking in surprise. Consumers want more than just functional transactions—they want shopping to feel meaningful and enjoyable. Criteo’s new brand direction responds to this by aiming to put “heart back in the cart.”

Moving Beyond Retargeting

Back in 2021, Criteo signaled an expansion beyond its traditional retargeting focus with the tagline “The future is wide open.” Since then, the digital commerce ecosystem has shifted. The boundaries between brand marketing and performance marketing have blurred, retail media is merging with traditional advertising, and AI continues to reshape how consumers shop and how brands connect.

With the new tagline, Criteo stakes its claim as a brand committed to creating AI-driven, relevant, and emotionally engaging commerce experiences. Developed with The Marketing Practice, the platform highlights values like openness, collaboration, and meaningful impact.

Creative Campaign Highlights

The campaign’s creativity took center stage at the Cannes Lions International Festival of Creativity, where Criteo launched an orange heart-shaped hot air balloon emblazoned with “putting heart back in the cart.” Beyond Cannes, orange heart stickers will appear in local cafes, bakeries, and shops worldwide, offering complimentary items to support small businesses and connect with local shoppers.

Criteo’s vision is clear: to build the leading commerce media platform by leveraging its proprietary commerce data, AI technology, and global reach. With 720 million daily active users, Criteo offers unmatched insights into consumer behavior, helping brands deliver ads with greater relevance and intent.

Focus on Seamless and Intuitive Experiences

The company prioritizes ad experiences that feel intuitive rather than intrusive. The goal is to make every moment in the shopping journey effortless and connected, enhancing both consumer satisfaction and business outcomes.

Adapting to the Asia Pacific Market

While the campaign has a global footprint, Criteo is customizing its approach for diverse regions, especially Asia Pacific. This region is known for its dynamism and complexity, requiring more than generic solutions. Criteo leverages local partnerships and insights to fine-tune messaging and media strategies.

Localization efforts include language customization and market-specific adaptations that consider differences in digital maturity, privacy regulations, and shopping behaviors. The AI platform scales to match each market’s needs—whether brands are just starting out or aiming to deepen engagement.

A Clear Statement of Purpose

“For the love of commerce” is more than a slogan—it’s a declaration of intent. Criteo is ready to lead the charge in reshaping commerce media through AI, data, and creativity. The company’s focus is on connection, relevance, and trust, making commerce media more personal and purposeful.

Every decision at Criteo is guided by this commitment, aiming to make commerce experiences richer and more meaningful for brands and consumers alike.