How Curator uses AI to boost dealer retention and sales
As dealers gear up for the 2026 NADA Show, Gubagoo founder and president Brad Title is seeing strong, real-world traction from Curator, the company's unified intelligence engine. The pitch is simple: make complex dealership data useful without adding friction to your team's day-to-day.
Since its launch at last year's NADA, enrollment has steadily climbed. Feedback centers on one thing sales leaders care about-turning first-party data into timely, relevant actions that move deals forward.
Six customer segments that actually matter
Curator analyzes the dealership database and organizes it into clear, usable segments so outreach matches intent and timing:
- Sold customers
- Service customers
- Sold & serviced customers
- Active prospects
- Inactive customers
- Other database records
By activating first-party data at the individual level, sales teams can run one-to-one, lifecycle-based communication instead of one-size-fits-all campaigns. Relevance goes up. Wasted touches go down.
Proof that matters to sales
Dealers using Curator report at least a 5% bump in retention and roughly 10% gains in customer reactivation. Those lifts flow into higher closing rates and better sales efficiency because reps are working cleaner, more precise segments.
AI-driven insights inside the CRM you already use
Curator injects insights directly into the CRM, so reps see enriched customer intelligence without another login or tool switch. That's key for adoption-if it doesn't live where the work happens, it won't get used consistently.
The platform tracks engagement signals to spot in-market behavior before customers raise their hands, then surfaces the next best actions right in a salesperson's daily plan. It also generates dynamic talk tracks and follow-up messages, helping reps respond fast and stay relevant to each customer's behavior.
What to evaluate before you buy
- Can it activate first-party data at the individual level, not just by list or campaign?
- Does it integrate natively with your CRM to remove extra logins and training?
- Are segments clear, mutually exclusive, and tied to measurable outcomes?
- Does it detect early in-market signals and prioritize work accordingly?
- Are automated messages on-brand, timely, and easy to personalize?
- Will you get reporting on retention, reactivation, close rate, and speed-to-contact?
See Curator at NADA 2026
Gubagoo will be in the West Hall, Booth 2943. If you're evaluating AI-driven sales and marketing workflows, it's worth a hands-on look. You can check the show details on the official site here: NADA Show.
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