Dailymotion Launches EchoAI: Conversational Ads Powered by AI
Dailymotion Advertising introduced EchoAI on July 23, 2025, bringing conversational AI directly into video ads across desktop, mobile, tablet, and connected TV. This new ad format enables users to engage in real-time dialogue within the video, without interrupting their viewing experience.
At its core, EchoAI uses a conversational AI engine trained exclusively on advertiser-specific content such as websites, FAQs, and documentation. This ensures brand-safe interactions that stay consistent with advertiser messaging while providing accurate responses to user inquiries.
How EchoAI Changes Video Advertising
Unlike traditional video ads that broadcast messages, EchoAI invites users into a conversation. It supports text and voice inputs for practical use cases like product questions, personalized offers, and store location lookups. This makes it a powerful tool for mid-funnel marketing, helping consumers move from interest to consideration.
Hamza Kourimate, Chief Marketing Officer at Dailymotion B2B, highlighted the shift in brand-consumer interaction: “Brands have been talking at consumers for too long. Generative AI’s real promise is building genuine dialogue.” EchoAI enables scalable personalized relationships, turning brands into promptable conversational partners.
Luis Ryder, Head of Creative Studio at Dailymotion Advertising, emphasized that AI enhances creativity rather than replacing it. EchoAI integrates dialogue naturally within video storytelling, prioritizing user experience over technical showmanship.
Key Features and Benefits
- Real-time dialogue: Instantaneous, dynamic conversations embedded within video ads.
- Brand-safe experience: AI trained on proprietary advertiser content to ensure message accuracy and brand integrity.
- Multi-platform support: Works seamlessly across all screens, including connected TV.
- Multi-language capability: Supports over 20 languages, making it scalable for diverse markets.
- Mid-funnel focus: Helps nurture interested consumers with personalized, interactive engagement.
Why Marketers Should Pay Attention
EchoAI addresses a key challenge in digital marketing: moving beyond one-way messaging to interactive experiences that deepen engagement. Traditional KPIs like impressions and click-through rates are no longer enough. Marketers now need to measure conversation quality, engagement depth, and dialogue-to-action conversions.
With AI-powered conversational ads, marketers can capture consumer intent more effectively. Instead of guessing what users want, brands can respond in real-time, providing tailored information that helps consumers make decisions faster.
This approach also aligns with the cookieless future, relying on direct user interactions instead of third-party tracking. EchoAI’s multimodal analysis—combining text, voice, and behavioral signals—further refines targeting and personalization.
Industry Context and Trends
EchoAI enters the market as major players like Google, Microsoft, and Meta roll out similar AI-powered conversational ad formats. Industry data reflects this shift:
- Microsoft research (June 2025) showed 53% higher purchase rates after users interacted with AI-powered search tools.
- Conversational search reduced customer journey touchpoints by 40%, speeding up decision-making.
- The Interactive Advertising Bureau (July 2025) reported 86% of buyers use or plan to use generative AI for video ads, with connected TV inventory becoming increasingly biddable.
These trends confirm that conversational AI is becoming central to advertising strategies, especially for mid-funnel engagement where personalized interaction matters most.
Technical and Creative Implications
EchoAI’s architecture integrates conversation as a core element of the ad, not just an add-on chat feature. This opens new creative possibilities for storytelling and consumer interaction. Advertisers need to rethink their creative approach, designing dialogues that feel natural and useful rather than scripted or robotic.
The technology also demands new measurement and attribution frameworks that consider dialogue metrics alongside traditional performance indicators. Integration with existing campaign management and analytics tools will be key for adoption.
What’s Next for EchoAI?
Dailymotion plans to build on EchoAI with further AI-driven innovations in the coming months, aiming to deliver more value for brands and users. The current open beta is available globally wherever Dailymotion Advertising operates, offering immediate access to pioneering advertisers interested in conversational mid-funnel strategies.
By supporting over 20 languages and various cultural contexts, EchoAI demonstrates scalability and adaptability, essential for global marketing efforts.
Timeline of Key Industry Events
- July 23, 2025: EchoAI conversational ad format announced and launched in open beta.
- July 15, 2025: IAB reports 86% of buyers use or plan generative AI for video ads; CTV inventory reaches 47% biddable.
- July 2, 2025: Microsoft details AI’s impact on search behavior via conversational interfaces.
- June 29, 2025: Amazon Video Generator adds AI motion capabilities for product demos.
- June 15, 2025: DoubleVerify launches AI-powered video ad optimization for walled gardens.
- May 14, 2025: Microsoft discontinues Xandr DSP, citing incompatibility with conversational advertising futures.
- May 1, 2025: Google expands ad placements into AI chatbot conversations via AdSense.
Key Terms for Marketers
- Conversational AI: AI systems that engage users in natural language dialogue through text or voice, enabling personalized, dynamic interactions.
- Mid-funnel Strategy: Marketing approach targeting consumers in the consideration phase, requiring more detailed and personalized content than awareness-stage ads.
- Real-time Dialogue: Immediate back-and-forth communication enabling dynamic responses and adaptive experiences.
- Brand-safe Experience: Ensuring AI responses align with brand values and avoid inappropriate content.
- Multimodal Analysis: Processing multiple input types—text, voice, behavior—to better understand user intent.
- Cookieless World: Digital environment without third-party cookies, emphasizing privacy and direct user engagement.
- Video Advertising Format: The structure and technology behind video ads, now evolving to include conversational elements.
- AI Engine Training: Customizing AI models on advertiser-specific content to maintain brand consistency.
- Consumer Intent: Understanding user motivations to deliver relevant messaging and offers.
- Performance Measurement: Evaluating campaigns with new metrics like conversation quality and engagement depth alongside traditional KPIs.
Summary
Who: Dailymotion Advertising, led by CMO Hamza Kourimate and Head of Creative Studio Luis Ryder.
What: EchoAI, a conversational ad format combining AI trained on proprietary advertiser content with immersive video storytelling.
When: Launched July 23, 2025, with open beta availability.
Where: Available globally across all markets where Dailymotion Advertising operates, supporting 20+ languages.
Why: To move beyond traditional one-way video ads, enabling genuine conversations that drive personalized mid-funnel engagement and deeper consumer relationships.
Marketers aiming to explore conversational AI in video advertising can watch this space as EchoAI evolves. For those interested in expanding AI skills relevant to marketing and creative strategy, explore comprehensive AI courses available at Complete AI Training.
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