DAS Technology Launches Hyper-Personalized AI Sales Videos With 6x CTR and 63% Higher Gross Per Sale

DAS Technology Launches AI Sales Videos That Convert More Shoppers Into Buyers

DAS Technology introduced AI-driven, hyper-personalized vehicle sales videos inside its Consumer Data and Experience Platform (CDXP). The videos pull CRM and DMS data to speak directly to each shopper's situation-name, current vehicle, equity position, lease renewal or retention path-and push viewers toward a trade-in, appointment, or purchase.

For dealership sales leaders, this means higher engagement without adding headcount. The system plugs into existing workflows and turns your data into relevant messages that get watched and acted on.

Why this matters for sales

• 6x more clicks: Personalized video outperformed standard messages by a wide margin in both service and sales use cases.
• Higher gross, not just more leads: Customers who watched the sales videos generated 63% higher gross profit per sale.
• Lease retention that pays: Lease customers who engaged delivered over $5,300 gross profit per transaction.
• No extra workload: Automated personalization means your team focuses on appointments and closing, not manual outreach.

How it works

• Data-driven personalization: CRM/DMS integration supplies name, ownership details, equity status, and lease timing.
• Dynamic scripts: Each video adjusts messaging based on the shopper's situation to prompt the next best action.
• Automated delivery: Triggered campaigns hit critical buying moments and route responses to the right team member.

Proof from early pilots

• 9.6% unique CTR across 38 dealerships-about six times higher than non-video messages.
• Near full-length watch time, signaling real intent and better-qualified follow-ups.
• Service results carried over: Previous fixed ops rollout delivered 6x more clicks and a 60% lift in revenue per repair order.

"Our commitment remains focused on enabling dealers to achieve improved unit sales and vehicle profitability results through more effective engagement with dynamic content," said Jason Barrie, Chief Operating Officer of DAS Technology. "We build on what works, creating the future of automotive retail together with our partners."

"After seeing 121% increase in average repair order spend using DAS AI-personalized videos for service, we jumped at the chance to pilot the sales program," said Kim Eakin, General Manager of Dennis Eakin Kia. "DAS Technology just gets it! They deliver the tools and updates that ensure our team continues to excel."

Playbook: Turn this into sold units

• Prioritize segments: Imminent lease maturities, positive equity owners, recent service visitors, cold leads that engaged in the past 90 days.
• Trigger on key moments: Lease renewal windows, equity thresholds, OEM incentives, fresh trade-appraisal interest.
• Standardize the CTA: Push for an appointment, trade appraisal, or financing pre-qualification in every video.
• Tighten routing: Auto-assign replies to the originating salesperson or BDC rep with SLAs for first response.
• Inspect daily: Monitor CTR, video completion, appointment set rate, and gross per sold to keep the team aligned.

Who benefits in the store

• Sales Managers: Higher intent leads, cleaner pipeline, better gross protection.
• BDC: More booked appointments from warmer shoppers.
• Marketing: Segmentation and creative that self-optimizes through data.
• Service: Move satisfied service guests into upgrade conversations.
• Dealer Principal/GM: Improved ROI without expanding headcount.

About DAS Technology

DAS Technology builds consumer engagement and data-driven marketing solutions for automotive retailers and OEMs. Its CDXP-the industry's first large-scale Consumer Data and Experience Platform-powers more than 9,300 retailers, partners, and OEMs worldwide with patented, AI-enabled communications that convert shoppers into long-term customers.

Context

The company first introduced its AI video communications for fixed operations at NADA, then expanded the approach to vehicle sales once the data showed clear lifts in engagement and revenue. The move brings service-proven results to the sales floor with the same automation and personalization.

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