D&B Hoovers adds AI-driven features for smarter sales prospecting
Dun & Bradstreet South Asia, Middle East and Africa announced new AI features for D&B Hoovers that focus on faster prospecting, cleaner handoffs, and more relevant outreach. If your team lives in sequences, account mapping, and pipeline meetings, these updates remove friction where it counts.
What's new
- Smart Search AI: Find prospects faster with AI-assisted queries across the Hoovers dataset.
- Smart Mail AI: Personalize outreach at scale with context pulled from company and contact data.
- Visitor Intelligence: Identify and qualify anonymous website visitors to convert more traffic.
- Bombora Intent: Prioritize accounts showing active research on relevant topics.
- Prospect Scoring: Rank leads and accounts so reps focus on the highest potential opportunities.
Integration updates
HubSpot CRM now integrates with D&B Hoovers alongside Salesforce and Microsoft Dynamics, reducing reliance on third-party connectors. The new Chrome extension, D&B Hoovers Everywhere, brings company and contact insights outside the main platform so reps can research and act without switching tabs.
If your stack uses multiple CRMs across teams, these native integrations cut copy-paste work and keep records aligned where deals are managed.
Data and scale
A new bulk upload supports up to 1 million company records with D-U-N-S numbers for faster mapping and enrichment. That means cleaner territories, fewer duplicates, and quicker territory planning ahead of quarter changes.
Why it matters for Sales
- Shorter list-building: Use Smart Search AI and intent data to move from ICP to call-ready lists in minutes.
- Better timing: Bombora Intent and Visitor Intelligence surface accounts already in market.
- Higher reply rates: Smart Mail AI helps you personalize without slowing down volume.
- Cleaner pipeline focus: Prospect Scoring directs activity to deals that can close.
How to put it to work this quarter
- Connect your CRM (HubSpot, Salesforce, or Dynamics) and test a two-way sync on a small rep group.
- Install the Chrome extension for AEs and SDRs to keep research in the flow of work.
- Bulk upload your named accounts with D-U-N-S for territory cleanup and faster enrichment.
- Set up intent topics that match your value props and route high-intent accounts to outbound pods.
- Build a simple 3-tier Prospect Scoring model and align sequences by tier.
- Use Smart Mail AI to draft first-touch templates, then A/B test subject lines and openings.
For RevOps and Enablement
- Define data owners for enrichment to prevent field sprawl.
- Map scoring inputs to activities you can track (meetings set, stage progression, win rate).
- Create a weekly "intent to meeting" report to validate routing rules and improve speed-to-lead.
Helpful links
Level up AI skills for Sales
If your team is formalizing AI playbooks for prospecting and outreach, explore practical training built for roles in Sales and GTM.
Sales teams worldwide already use D&B Hoovers for sales intelligence. These updates make it easier to find the right accounts, reach out with context, and keep reps focused on pipeline that moves.
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