Most Developers Think AI Will Replace Most or All Marketing Roles
A recent survey of 200 senior developers by CMS company Storyblok reveals a striking belief: nearly 75% think AI could take over most or all marketing tasks in their companies. Specifically, 28.5% said AI could handle the entire marketing function, while 45.5% believed it could manage most of it.
Only a small group, 5%, said AI shouldn’t replace marketing roles at all, and 20% felt AI could cover some marketing tasks. Interestingly, when marketers were asked if they could perform developers' jobs, fewer felt confident. Just 18.5% believed they could do all developer tasks, and 32% said they could manage most.
Why Do Developers See AI as More Capable in Marketing?
Developers are deeply familiar with AI tools, with nearly 90% using them frequently or constantly in their coding work. They rely on AI mainly to increase efficiency (30%), automate routine tasks (23%), and improve skills (22%). AI tools have become daily essentials for writing, testing, debugging code, and accelerating learning.
This trust in AI has shifted problem-solving habits. Over a third (34%) of developers now turn to AI tools first when facing challenges, compared to only 20% who consult colleagues. This growing confidence in AI’s capabilities likely leads developers to believe marketing tasks — many of which are repetitive and process-driven — are within AI’s reach.
What Does This Mean for Marketing Teams?
Developers see their own jobs as strengthened by automation, but view marketing roles as more vulnerable to AI takeover. For marketing professionals, this signals a need to adapt and integrate AI tools into their workflows to stay relevant and efficient.
Using AI for content creation, customer segmentation, campaign optimization, and data analysis can free up time for strategic and creative work that AI can’t easily replicate. Marketing teams that learn to collaborate effectively with AI will gain a critical edge.
For marketers looking to build AI skills and explore practical applications, checking out AI courses tailored for marketing professionals can be a valuable step towards future-proofing careers.
Final Thoughts
The gap in confidence between developers and marketers around AI’s role highlights how automation is reshaping work expectations. Marketers who embrace AI tools as partners rather than threats will be better positioned to thrive as technology continues to advance.
Staying informed and gaining hands-on experience with AI-driven marketing technologies is key. The future will favor those who can blend human creativity with AI’s efficiency to deliver smarter, faster, and more personalized marketing.
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