Docusign Selects Gong Revenue AI OS to Accelerate Sales Productivity and Strategic Growth
Docusign has chosen Gong's Revenue AI Operating System to improve sales productivity, sharpen go-to-market execution, and back key growth initiatives. The initial focus is on accelerating adoption and expansion of Docusign's Intelligent Agreement Management platform through better insight into buyer intent and repeatable, high-quality outreach.
For sales and operations teams, this means a tighter loop between customer signals, coaching, forecasting, and execution-inside a single system that connects activity to measurable outcomes.
Why this matters for Sales and Operations
- Replicate what works: Identify winning outreach and roll it out across teams without weeks of guesswork.
- Sharper deal execution: Use real buyer intent data to guide messaging, timing, and next steps.
- Cleaner forecasting: Reduce variance by grounding forecasts in conversation and pipeline reality, not gut feel.
- Scalable coaching: Turn insights from calls and meetings into team-wide improvements fast.
What Docusign will use
- Gong Forecast: Improve visibility, accuracy, and scenario planning across regions and segments.
- Conversational Intelligence: Turn call and meeting data into coaching, playbooks, and consistent messaging.
- Seamless integrations: Connects into Docusign's current stack to create a unified revenue system.
Operational standards and compliance
The rollout is built around data privacy, security, and compliance across Docusign's global footprint. That includes governance for recordings, permissions, retention, and regional data controls-critical for enterprise-scale adoption.
What the leaders are saying
Paula Hansen, President and Chief Revenue Officer at Docusign, emphasized the need for actionable visibility that improves customer engagement and sales productivity. With Gong, the company plans to coach at scale, enforce repeatable best practices, and equip teams with the data needed to win.
Shane Evans, Chief Revenue Officer at Gong, highlighted that this partnership shows how large enterprises are turning real-time customer signals into consistent execution and growth.
How to apply this playbook inside your org
- Define the signal map: Agree on the key buyer signals (timelines, stakeholders, risk language) and link them to actions.
- Roll out enablement in sprints: Start with one segment or region, validate the workflow, then scale.
- Tie AI insights to KPIs: Track cycle time, win rate, forecast accuracy, and pipeline coverage per rep and team.
- Make coaching a system: Weekly call reviews with clear scorecards; promote what top reps do differently.
- Close the loop with RevOps: Pipe insights into territory design, comp levers, and funnel diagnostics.
Expected outcomes to monitor
- Higher win rates from message consistency and better multi-threading.
- Shorter sales cycles due to cleaner next steps and risk removal earlier.
- Forecasts that track closer to actuals, improving capacity and spend decisions.
- Lower ramp time for new reps through real examples and targeted coaching.
About Gong
Gong uses AI to help revenue teams understand customers, automate critical workflows, and close more deals with less effort. The Revenue AI Operating System brings data, insights, and workflows into one trusted system that observes, guides, and acts alongside teams. It's built on the Gong Revenue Graph, AI-driven intelligence, specialized agents, and proven applications-used by 5,000+ companies worldwide.
Next step
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