Senate advances GAIN Act: what AI and HPC chip prioritization means for sales teams
The US Senate passed the GAIN Act as an amendment to the National Defense Authorization Act (NDAA), pushing chipmakers to fulfill domestic AI and high-performance computing (HPC) orders before exporting.
The amendment also enables Congress to deny export licenses for top-tier AI processors and requires export licenses for any product containing an "advanced integrated circuit." Applicants must prove all US orders are fulfilled before exports move forward.
This is not law yet. The NDAA and the GAIN Act provision still need House approval and a presidential signature, and details could change during negotiations.
What the GAIN Act does
- Prioritizes US customers for AI and HPC chips before any exports.
- Requires export licenses for products with advanced integrated circuits; Congress can deny licenses for the most advanced AI chips.
- Creates practical delays and allocation pressure for non-US buyers, even if demand stays high worldwide.
Advocates point to persistent US chip backlogs as justification. In late 2024, demand for Nvidia's Blackwell line was reportedly booked roughly 12 months ahead.
Why this matters to sales
- Lead qualification: US prospects move to the front of the line; international prospects risk longer timelines and license uncertainty.
- Forecasting: Add buffer to close dates for deals requiring new AI/HPC capacity, especially outside the US.
- Pricing: Expect premiums tied to allocation, rush fees, and compliance overhead.
- Deal structures: Use non-cancelable purchase orders, staged deliveries, and allocation-based quotes to protect margin.
- Compliance-first messaging: Bake export control checks into your discovery and communicate timelines early.
- Alternatives: Position cloud credits, model efficiency work, last-gen hardware, or hybrid deployments when top-tier chips are constrained.
- Channel strategy: Partner with US-based integrators and distributors that can document priority handling and licensing support.
Crypto mining hardware: added pressure
Export restrictions on AI and HPC chips stack on top of ongoing trade tensions for miners. Tariffs announced in April drove crypto prices lower and increased hardware costs, squeezing profitability across a global mining market.
US miners have already absorbed large liabilities tied to customs claims. CleanSpark faced about $185 million, and IREN faced about $100 million, tied to duties and origin issues on imported hardware.
Higher US costs can push hardware prices lower outside the country, giving non-US miners a cost advantage. That dynamic could reduce the US share of hashrate, working against the stated goal of making the US the crypto capital of the world.
What to do this quarter
- Segment the pipeline: Tag opportunities by geography, chip class, and export license risk. Prioritize US-based deals that can be fulfilled faster.
- Tighten proposals: Include allocation contingencies, delivery windows, and export-compliance clauses. Set expectations around licensing lead times.
- Secure allocation early: Lock in capacity with distributors and OEMs; ask for written confirmation on domestic-priority fulfillment.
- Offer practical substitutes: Cloud GPU bursts, model compression, or last-gen inventory can keep deals moving when top-end chips are constrained.
- Educate buyers: Provide a one-pager on how export controls and tariffs impact timeline, price, and configuration choices.
- For mining-focused sellers: Validate HS codes, country-of-origin documentation, and duty assumptions upfront to avoid surprise liabilities.
Watchouts and timing
- The GAIN Act is an NDAA amendment and could change during House negotiations.
- Even before final passage, suppliers may preemptively adjust allocation and quoting practices.
- Expect continued scrutiny of high-end AI processors and anything classified as an advanced integrated circuit.
Helpful resources
Skill up your sales team on AI
If you sell AI solutions or infrastructure, keeping your team current on tools, use cases, and buyer language helps close deals despite supply constraints.
Your membership also unlocks: