Dreamhub: A Fresh Take on CRM for B2B SaaS Sales Teams
The CRM market, valued at over $10 billion, has seen little change over the last 20 years. B2B SaaS sales teams often juggle complex and outdated systems that add more hassle than help. Many rely on stacks of 12 or more apps, yet still face manual data entry, unreliable forecasts, and monitoring tools that neither managers trust nor account executives like using.
Dreamhub steps in as the first AI-native CRM built specifically for B2B SaaS. It blends advanced machine learning with specialized large language models to create a system that updates itself, automates workflows, and provides predictive insights. Unlike traditional CRMs that add AI as an afterthought, Dreamhub learns from actual sales activities, analyzes data from every interaction, and improves forecasting by comparing performance with similar companies. Early users like Findmine have consolidated three platforms into Dreamhub, calling the ROI "100x worth it."
Exclusive Interview with Yoni Benshaul, CEO and Co-founder of Dreamhub
Who invested in Dreamhub and how much capital have you raised?
We raised $7 million in Seed and Preseed funding from investors including Jibe, Dig, LocalGlobe, Adam Blitzer (COO Datadog and ex EVP at Salesforce), Ran Sarig (CEO and Founder of Datorama), along with several angel investors.
What does Dreamhub offer?
Dreamhub is the only CRM built from the ground up as AI-native for B2B SaaS companies. It automates data capture and workflow execution end-to-end, eliminating the need for manual updates. The AI models powering Dreamhub are trained specifically on SaaS sales data. This allows teams to forecast with precision, spot risks early, and boost execution—all without extra administrative work. The platform keeps itself current, highlights what matters, and lets sellers and managers focus on actions instead of data entry.
What inspired you to start Dreamhub?
Before Dreamhub, I led CB4, a platform using AI to optimize retail operations, trusted by big brands like Gap and Target. When Gap acquired CB4, I became their Chief Analytics Officer. Despite our data expertise, we struggled with CRM systems that were clunky and unreliable even after years of investment. Knowing how AI has advanced, I realized the CRM experience could be rebuilt entirely—starting fresh with AI-native architecture tailored for B2B SaaS sales.
What sets Dreamhub apart?
Dreamhub is built vertically for B2B SaaS with a modern AI-first architecture. Unlike legacy CRMs that bolt on AI features, Dreamhub integrates large language models and machine learning deeply. This enables it to think, learn, self-update, and deliver actionable AI insights continuously improving sales performance in ways older platforms can’t match.
Who is your target market and how large is it?
Our focus is B2B SaaS companies operating within a market exceeding $10 billion.
What’s your business model?
Dreamhub operates on a subscription-based SaaS model.
How do you prepare for potential economic slowdowns?
We provide a streamlined go-to-market solution that replaces expensive, bulky CRM stacks. Dreamhub lowers total cost of ownership significantly while helping sales teams close more deals, work more efficiently, and improve profitability.
Can you describe the funding process?
Some investors knew me from earlier ventures, while others had deep experience in sales and CRM systems. Ross Mason, founder of MuleSoft, Adam Blitzer, co-founder of Pardot, and Ran Sarig, CEO of Datorama, all recognized Dreamhub’s potential as a next step for go-to-market teams. Their backgrounds in building and selling successful GTM platforms to Salesforce made them confident in our approach.
What was the biggest challenge during fundraising?
With AI buzz everywhere, it was tough to stand out. We needed investors who understood the CRM space deeply and saw that you can’t just add AI to old systems. We also had to refine our pitch to clearly explain why Dreamhub’s AI-native, vertical design isn’t just different—it’s better. Once we did, investor conversations improved significantly.
What convinced investors to back Dreamhub?
Investors were familiar with the outdated CRM market and knew fixing it requires more than minor updates. They valued my combined experience leading GTM teams and managing data science groups. This blend gave me a unique perspective on building a better CRM specifically for B2B SaaS sales.
What milestones are you targeting in the next six months?
Our priority is onboarding new customers and ensuring they receive real value from Dreamhub, delivering on our promise to improve their sales operations.
What advice do you have for New York companies without fresh capital?
Focus on ruthless prioritization and customer-driven execution. When funds are tight, clarity is key. Double down on what drives value, cut what doesn’t, and stay close to your customers. Constraints often lead to sharper thinking and better products.
Where do you see Dreamhub going in the near term?
We aim to onboard around 100 new customers over the next six months.
What’s your favorite spring destination around New York City?
The West Village. It offers a slower pace with tree-lined streets, cozy cafés, and a peaceful charm that’s easy to enjoy.
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