ECI Software Solutions Launches AI-Driven Homebuilder Sales & Marketing Suite
Move prospects from interest to contract-faster. ECI's new connected suite brings leads, inventory, and follow-up into one workflow so sales teams respond sooner, stay organized, and create a consistent buyer experience.
What's inside
- Lasso CRM
- LotVue
- Insearch
- AvidCX
These tools work together across the homebuyer journey. The suite has already supported more than 300,000 closings by helping teams reduce lag, standardize handoffs, and keep momentum.
Why this matters for sales
- Speed-to-lead improves when online and onsite teams work from the same data and workflows.
- Fewer dropped inquiries with structured follow-up and clear ownership at each stage.
- Prospects get timely, relevant responses before they ever step into a model home.
- Leaders gain visibility into communities, lots, plans, and availability-without chasing manual updates.
Practical AI, built for 2026 rollouts
AI capabilities coming throughout 2026 focus on what moves deals: detecting sentiment, prioritizing leads, surfacing performance and homebuyer feedback, and trimming manual tasks. The goal is simple-free reps to have more high-value conversations.
Built for real sales workflows
"As buyer behavior continues to evolve, sales and marketing teams need systems that reflect how homes are actually sold; as opposed to idealized, linear funnels," said Scott Duman, President of Residential Home Construction, ECI. "The Homebuilder Sales & Marketing Suite is purpose-built to support real-world homebuilding sales workflows with real-time visibility into communities, lots, plans, and availability without requiring manual updates from sales teams. It equips online sales consultants and onsite reps with workflow-driven tools that support faster response times, structured follow-up, and clearer handoffs."
How to put it to work this quarter
- Unify all lead sources in one CRM and route by community, price point, and timeline.
- Set a response-time SLA for OSCs and onsite reps; measure first-touch and appointment set rates. For context on why minutes matter, see this HBR breakdown on lead response time The Short Life of Online Sales Leads.
- Standardize follow-up sequences by stage (new inquiry, appointment set, post-visit, financing).
- Keep inventory, plans, and lot status current in one place so reps don't guess-or delay.
- Review weekly: top lead sources, speed-to-lead, show rates, and contracts by community. Iterate fast.
Who ECI serves
ECI provides AI-powered, cloud software for small and mid-sized businesses across manufacturing, building and construction, field service, and distribution. Headquartered in Westlake, Texas, ECI serves more than 25,000 customers in over 90 countries. Learn more at ECI Software Solutions.
Media contact
Ecius@brands2life.com
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