Edge Marketing Unveils GEO Service to Strengthen Brand Authority in AI Search
Traditional SEO strategies no longer guarantee digital success. Today, brands must be cited, sourced, and recommended not just by people but also by generative AI platforms. This shift requires a fresh approach to online visibility.
Edge Marketing, a full-service agency focused on marketing and public relations for legal, accounting, and professional services, introduces its generative engine optimization (GEO) service. This service aims to position clients as trusted sources within the AI-driven search environment.
Why GEO Matters in the Age of AI Search
Search engines, voice assistants, and chatbots increasingly rely on AI to find and summarize information. Traditional SEO methods alone can fall short as AI systems prioritize authoritative, credible sources for their responses.
Amy Juers, MBA, CEO at Edge Marketing, explains, “AI is changing the rules of digital visibility at a breathtaking pace. With our new GEO service, we’re helping our clients move beyond being just seen. We ensure they’re cited, trusted, and recognized as industry leaders in the moments that matter most.”
How Edge’s GEO Service Supports Your Brand
- Bylined articles and thought leadership: Creating authoritative content optimized for both people and AI.
- Earned media and PR campaigns: Generating brand mentions and expert commentary that boost credibility and increase AI citations.
- Blog content: Publishing targeted articles that answer client questions and improve visibility.
- Press releases: Writing and distributing news designed for media pickup, industry influence, and SEO/GEO impact.
- FAQs and Q&A content: Structuring content for discovery on AI and voice search platforms.
- Digital content optimization: Enhancing metadata, schema markup, and technical elements for better discoverability.
- Multimedia integration: Using podcasts, videos, and infographics to expand brand reach across AI-accessible channels.
- Thought leadership amplification: Securing interviews, speaking opportunities, and podcast features.
Resources to Get Started
To support brands in adapting to AI search, Edge Marketing offers a free downloadable guide titled “Making Every Click Count: SEO Meets GEO for Real Results.” This guide provides actionable steps to improve digital discovery in the AI era.
Additionally, Edge’s podcast episode on this topic delivers insights for marketers aiming to stay ahead in AI-driven search.
Why This Matters for Marketers
Consider that nearly 100,000 Google searches occur every second, and almost 65% now end without a click due to AI-driven answers and summaries. Cindy Moen, senior account manager at Edge, highlights, “Through our existing marketing and PR services, Edge clients are ahead of the game for GEO. They’re seeing an increase in results compared to traditional SEO alone. If your brand isn’t cited by AI, you’re missing out on a massive opportunity to reach your audience.”
For marketing professionals looking to sharpen their AI search skills and improve brand visibility, exploring AI-focused courses can offer practical tools and knowledge to stay competitive.
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