Enata Unveils AI Second Brain Letting Field Reps Run Their Territory by Voice

Enata is an AI second brain for reps on the road, capturing visit notes by voice and surfacing next steps. Less admin, cleaner records, and clearer calls across the territory.

Categorized in: AI News Sales
Published on: Jan 28, 2026
Enata Unveils AI Second Brain Letting Field Reps Run Their Territory by Voice

An AI "Second Brain" for Field Sales: Enata Puts Territory Knowledge in Your Pocket

Enata introduced an AI second brain built for reps who live on the road. The company was founded by a former field rep and sales leader, with AI product and engineering leaders from Google, Microsoft, Amazon, and Snorkel AI on the team. It's backed by leading investors across the enterprise and AI ecosystem.

The problem is familiar: desk-first tools slow you down, admin piles up, and follow-ups slip through the cracks. Leaders make calls without a full picture of what's actually happening in the field. Enata flips that script so reps can run the territory from the driver's seat-literally.

What it does

Enata lets you capture what happened by voice, organizes the details automatically, and surfaces the next best action. Instead of hunting through dashboards, PDFs, or old email threads, you ask a question and get an instant, grounded answer about your territory, accounts, and next steps.

  • Capture visit notes and customer context by voice-no "admin mode" required
  • Keep a living record of relationship history and key account details across the territory
  • Turn scattered updates into organized follow-ups and next steps, so nothing slips

"Field work happens on the move. Your tools should too," said Justin Bedard, Founder and CEO of Enata. "We're building the territory brain reps can use by voice, right from the road."

Who it's for

Teams selling where face time and coverage matter: medical aesthetics, medical device, pharma, CPG, and beverage. If your week is packed with site visits, rep ride-alongs, and account drop-ins, this fits your workflow.

Why this matters for sales leaders

Fewer hours lost to admin, cleaner account records, and faster follow-up. Better visibility across the territory so you can coach with context and prioritize the right moves. It's practical: capture, organize, act-without dragging reps back to a laptop.

How to get started

Learn more or request access at enata.ai.

If you're upskilling your team on AI for sales workflows, explore role-based courses here: Complete AI Training: Courses by Job.


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