What if golf could capture the excitement usually reserved for front-row NBA seats? That's the idea behind TGL, a new tech-savvy team golf league created by Tiger Woods and Rory McIlroy in partnership with the PGA Tour. Using a giant simulator screen and an adaptable green that changes hole layouts, TGL blends traditional golf with modern technology to create a fresh experience for fans.
Event Technology to Watch This Month
Hospitality tech company hivr.ai has launched "Mandy," an AI-powered phone agent aimed at streamlining meeting and group sales for hotels. Operating 24/7 and supporting over 50 languages, Mandy handles inbound and outbound calls, captures leads, qualifies inquiries, and updates hotel reservation systems automatically. Radisson Hotel Group has already adopted this tool to reduce admin workload and improve customer engagement.
Felix Undeutsch, CEO of hivr.ai, highlights the value of meetings and group sales, which drive about $400 billion in revenue and account for a third of hotel room nights. Mandy tackles inefficiencies by automating routine tasks, freeing staff to focus on delivering a more personalized experience.
Trade show organizers can now access MYS Insights from Map Your Show, an AI-driven analytics tool that offers real-time data on revenue pacing, sponsorships, exhibitor retention, and risk. This helps organizers forecast revenue, benchmark against competitors, and adjust pricing or sales strategies based on actionable intelligence, not just historical data.
Don Kline, CEO of Map Your Show, stresses the importance of turning data into practical decisions to create more profitable events year after year.
For events requiring instant translation, XL8 has upgraded its EventCAT technology to provide real-time subtitles, translations, and transcripts in 42 languages. The tool supports virtual meetings, in-person conferences, and live broadcasts, integrating with platforms like Zoom and serving nonprofits and news channels alike.
Tim Jung, CEO of XL8, points out that EventCAT helps remove language barriers, enabling smoother global collaboration in virtual and hybrid event settings.
Swiss company Technis is introducing its smart flooring and attendee behavior analytics to the U.S. market with Technis Event. This system uses sensors and AI to deliver real-time insights on space utilization, visitor flow, and safety at events. It helps organizers optimize layouts, enhance attendee experience, and provide clear ROI data to sponsors, all while respecting privacy.
Wiktor Bourée, CEO of Technis, notes that American businesses are ready to adopt smarter space management, and Technis is bringing proven solutions from Europe to meet that demand.
Industry Updates, Acquisitions, and Leadership Changes
- Soundings, a talent solutions company, has launched a study exploring AI's impact on event industry teams, roles, and skills. The survey will assess how AI adoption compares across sectors and its benefits and challenges within business events.
- CompuSystems has acquired EventsPass, expanding its event tech offerings with enhanced ticketing services and strengthening its presence in consumer events. EventsPass will continue as a division of CompuSystems.
- Proto Inc., known for holograms and spatial computing, named Todd Bouman as its new CEO. Bouman brings extensive experience from his previous role at Sharp/NEC Display Solutions and will lead Proto’s next phase, while founder David Nussbaum becomes chairman.
- RYA, an AI marketing tool, now integrates with Perplexity, a conversational search engine, and Flux, an AI image generator. This combination helps marketers create, validate, and visualize marketing campaigns using vast consumer data.
- Jesse Feister was appointed executive director of The Webby Awards. With experience at Twitch and as founder of Songspace, Feister will guide the awards to include digital creators and AI innovations.
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